Indiantelevision.com's The Ad Linx Reporter dated 16 Dec 2008 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Trai seeks views on flexible packaging and pricing of channels
Trai moots flexible packaging & pricing of channels & control of carriage fees; seeks views of stakeholders.

Executive Dossier
'Pricing and creation of bouquets is our big differentiator'
Interview with Sun Direct COO Tony D'silva

Other Media, Advertising & Marketing Watch
Parliamentary panel for guidelines on sting operations
Parliamentary Committee asks government to come out with guidelines and norms for sting operations.

Govt should regulate TRP system: Parliamentary panel
Govt. should bring in legislation for effective oversight of TV content, says Parliamentary panel.

Lessons from the terror front: Comments

Samir Kale, managing director, CMCG India

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	TV ad volume up 28% during Jan-Sept 08
	Cricket is still the best platform for advertisers
	United Retail seeks to tap kidswear retail with 'Urban 10'
	New Chairman for Grey Asia Pacific
	Source: Hindu Business Line

	Bright Future: Slowdown pushes firms to ad skills
	Source: Economic Times

	PepsiCo CEO says it plans no more drink buyouts
	Source: Times of India

	My Damn Channel Appoints Suhaila Suhimi V.P., Advertising Strategy & Partnerships
	Source: Media News Online

	Reduce bandwidth requirements with Jivox
	Source: CIOL


	Subhiksha to relocate stores on low demand, high rentals
	Low-end chocolate makers upbeat on demand
	KIT: Organised food retailing and food services in India
	Realtor's buyback plan on track
	Toyota cuts India output by 30%
	Source: Business Standard

	Survival Tips for Entrepreneurs in Tough Economic Times
	Source: IT News Online

	CARE assigns `AA` rating to NCD issue of Emami
	Source: Myiris.com

	Intelius Selects DeVito/Verdi as Ad Agency of Record
	Source: Webnewswire.com

International News

	Discovery Media Goes into Play
	More Del Monte for Draftfcb
	Green Fades to Black
	Quantcast Heats Up Web Video Metrics
	Just Asking: What Will You Miss About '08?
	Mott's Makes TV Return
	Skoal Shapes 'Playboy' Special Issue
	Where People Go Every Day for News
	Yahoo Go Users Gain Access to LSN Content
	2008: One for the Books
	Source: Ad Week

	Staples to Revamp In-Store Marketing
	BK Boxers Leads Pack of Worst Line Extensions
	Source: Brand Week

	McClatchy's November revenue drops 19.4 percent
	Source: Forbes

	STB issues tender for global advertising review
	Source: Brand Republic

	Oscars for Asian advertising
	Source: Straits Times

	Report claims mobile advertising rates dropping
	Source: Pocket gamer

	My Damn Channel Bolsters Advertising Experience
	Source: socalTech.com

	Internet users prefer advertising over paying
	Source: Zero Strategy

	Phorm surges on advertising trial success
	Source: Times Online

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