Indiantelevision.com's The Ad Linx Reporter dated 12 Dec 2008 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

ESS inks syndication deals with multiple broadcasters
ESPN Star Sports inks 2-year syndication deals with PTV, willow TV and ATN–Canada for ICC events.

Shemaroo launches ‘World Cinema’ label; releases 3 titles
Shemaroo Entertainment forays into World Cinema in DVD format with the launch of three titles.

Hindi GECs recoup, Star Plus stays No. 1
Hindi GEC genre jumps 11.6% to enjoy share of 33.6% during fresh content week; Star Plus is No. 1.
Hindi news channels fall from record viewership

Lessons from the terror front: Comments

Samir Kale, managing director, CMCG India

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Heinz waves study report to prove ‘superiority’ over Horlicks
	Source: Hindu Business Line

	Consumer durables set to be cheaper on excise duty cut
	Source: Livemint

	Biyani seeks support to fight FMCG firms
	Spencer's eyes Rs400cr sales growth
	Raymond plans 50 stores
	Print media firms rationalise costs, job cuts afoot
	Source: Business Standard

	Govt formulates draft code for TV programme, ad guidelines
	Source: Economic Times

	Advertisers bet on news channels ahead of polls, budget
	Source: Financial Express



	See newsprint prices dropping by 25%: HT Media
	Source: Moneycontrol.com

	Govt formulates draft code for TV programme, ad guidelines
	PM launches 3G mobile services
	Source: Hindu

	Gillette ad featuring Woods, Federer and Henry named 'Worst Advert of 2008'
	Source: News Track India

	Google Allows Hard Alcohol, Liqueur For Sale On AdWords
	Source: eBrandz

International News

	JWT Names Digital Chief
	TNS: Media Spending Down in Q3
	NYTimes.com Intros Widgets in Beta
	AOL Sports Preps FanHouse
	Baby Boomers: A Force to Reckon With
	Nielsen: U.S. HDTV Penetration Nears 25%
	MillerCoors Shifts 2 Brands to Draftfcb
	Survey: Can't Keep Millennials Down
	Arnold Bread Offers 'Year of Wellness'
	Maxus Gains U.K. Beachhead
	Source: Ad Week

	Westfield Mall Goes to the 'Dogs'
	SoapNet Spreads the Love with Valentine's Day Promo
	Source: Brand Week

	Drugmakers to make clear actors in advertising
	Source: Reuters

	Ad spending falls 1.7% in first nine months of '08
	Neo Advertising Canada to Report Profitability Despite Recession
	Source: Market Watch

	Bumper year for energy sector advertising on CNN
	Source: Utalkmarketing

	Verve Wireless Signs New Partners, Launches Mobile Couponing
	Source: TMCNet

	National titles fall victim to America’s advertising slump
	Source: Times Online

	Baidu cuts outlook as China search advertising slows
	Source: Guardian

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