Indiantelevision.com's The Ad Linx Reporter dated 8 Aug 2008 - Global and Indian advertising news, information and data at your fingertips

8 Aug 2008

Volume 21 - Issue No: 33

Indian Television Dot Com requires Sr. and Mid level Ad Sales Managers Contact: asrecruitment@indiantelevision.com Tel 91 22 40666777

Media, Advertising & Marketing Watch

Radio City forays into music portal
Radio City launches music portal; includes utilities, content, features & interactivity surrounding music.

Ad Pick
'100 per cent pure and safe… Phillips Water Purifier’s new TVC
Does anyone of you know the impact of “100 per cent pure water”? Well, it's nothing but serious death!!! Don’t believe!!! Well then, all of you urgently need to watch Phillips Water Purifier's latest TVC.

Other Media, Advertising & Marketing Watch
UTV Movies, World Movies to launch on Sri Lanka's Dialog TV
UGBL to launch UTV Movies & World Movies in Sri Lanka on Dialog TV in September.

Colors crosses 100 GRPs; becomes number three GEC
Colors has generated 116 GRPs in its first full week of launch; catapulting it to the the No 3 position.

Short format to drive more eyeballs

Big FM elevates Pankaj Chandra as VP National Sales

Madison Media wins 3.25 bn worth of new biz

Tokyo 2016 launches 'Uniting Our Worlds' campaign

Takalani Sesame to debut in 4 new African languages

Hellen Kellie is BBC Worldwide's first marketing director

AOL launches south cinema channel on AOL.in

Yash Raj ties up with Star to promote Bachna Ae Haseeno

TV Ratings
Top 10 Programmes (13/07/2008 to 19/07/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/07/2008 to 19/07/2008)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
NDTV Imagine

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Today's Newsbreakers.......India

	Games ad campaigns: Biggest, Costliest, Coolest
	Ad spends on the wane as companies gear up for promos
	Google says AOL investment may be impaired
	NBC Universal surpasses $1 bn in Olympic ads
	Source: Economic Times

	BMW to launch X6 in India next year
	New animation co launched
	Source: Hindu Business Line

	Arvind to expand Megamart chain
	Source: Hindu

	DD won’t get gold from Beijing Olympics
	Brand tie-ups back in focus as Singh is Kinng opens today
	Source: Financial Express

	Future Bazaar plans to expand categories, redesign portal
	Triple whammy for durable goods
	Traditional footwear still in demand in Lucknow
	ViewSonic aims at Rs 100cr biz from Guj in FY`09
	Ads follow customers to malls, airports, bus shelters
	Source: Business Standard



	Google Gets Sued For “AdSense!” Patent Infringement
	Source: eBrandz

	First Winner to foray into Entertainment Business
	Source: Equity Bulls

	Big FM Elevates Pankaj Chandra as Vice President National Sales
	Source: Media Newsline

	ZEDO Inc. appoints Fox TV's Ben Cohen as Director of Sales
	Source: VARIndia

	Google sells Performics search-marketing unit to advertising giant
	Source: domain-B

	Anil Ambani's BIG TV is DTH partner for IPL
	BIG TV is DTH partner for IPL
	Source: Times of India

International News

	Sedano's Mounts Rebranding Push
	Beckham Plugs Panasonic
	DOmedia Expands Its Web Marketplace
	Farmers Selects SRI to Lead Creative, Media Search
	Geico's Cavemen Return
	Anna's Linens Picks Ground Zero, KSL
	Avenue A/Razorfish Socializes Banners
	TheWB.com Set for Aug. 27 Launch
	Source: Ad Week

	David Beckham Plugs In for Panasonic
	Burlington Coat Factory Goes Back to School With Style
	Tylenol, Nascar Team Up for 'Feel Better' Effort
	Head-Turners From the World of Advertising
	Source: Brand Week

	Online Advertising Makes Market Gains
	Source: SP Times

	GM urges ad agencies to slash fees-WSJ
	Dentsu posts big sales drop amid advertising slump
	Source: Reuters

	ON Networks Adds Advertising Veterans to Management Team
	Source: Market Watch

	Kaiser starts 5th year of Thrive campaign
	Source: Biz Journals

	Lawsuit: Blige stole tunes, including iPod ad
	Source: AP

	Cisco, Motorola Back Mobile-Advertising Co Amobee
	Source: CNN

	L'Oreal denies lightening Beyonce's skin in ad
	Source: IHT

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