29 Aug 2008Newsletter SubscriptionEmail this Page Volume 21 - Issue No: 47
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Media, Advertising & Marketing Watch

South Africa to sell cricket rights for 4 yrs
 Cricket South Africa opens up four-year telecast rights till June 2012 without fixing the floor price.

 

Ad Pick
'Issko Laga Dala Toh Life Jhingalala'-Tata Sky’s new TVC
 Well, it seems that Aamir Khan has taken up a resolution to portray characters that are completely deviated from all forms of mediocrity and normality. Don't believe!!! Ok! Watch out for the latest Tata Sky TVC then.

Other Media, Advertising & Marketing Watch
Colors crosses 150 GRPs, Bigg Boss debuts strong
 Colors zooms to third spot with 163 GRPs; Bigg Boss 2 gets peak TVR of 2.56 in opening week.

Trai directs Star Den to modify pricing of 3 channels
 Trai directs Star Den to modify bouquet & a la carte rates for CNBC-TV18, CNN-IBN & CNBC Awaaz.

BARC appoints Chintamani Rao as chairman

Mudra launches brand strategy & design consultancy unit

Zee Cinema to launch contest to promote 'Dhamaal'

CNN-IBN to air show on Olympics gold medalist Bindra

Nick launches 'Let’s Just Play' to encourage kids in outdoor play
Walt Disney launches 5 titles on Blu-ray

Radio City introduces fashion segment on Maska Chaska

Google launches mapping tool "Google Map maker"

Motorola launches Motozine ZN5 with Kodak

TV Ratings
Top 10 Programmes (03/08/2008 to 09/08/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (03/08/2008 to 09/08/2008)
Star Plus
Zee TV
Sun TV
Ten Sports
Sony Entertainment TV
NDTV Imagine
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Guj ad ind faces talent crunch

    		•

    Deccan to get new call sign, to be rebranded Kingfisher Red

    Source: Business Standard
      
    		•

    Amway launches products in Mizoram

    		•

    Reliance Retail second hypermarket

    		•

    Sify launches fourth data centre in Mumbai

    Source: Hindu Business Line
      
    		•

    Quad/Graphics Releases Innovative Enterprise Ad Portal

    		•

    Green Companies Reach Conscientious Consumer Market on New Pixel Website

    		•

    Cablemas 2Q08 Net Revenue and Adjusted EBITDA Up 14.1% and 6.1% YoY

    Source: IT News Online
      
    		•

    Mobile ad mkt to touch $12 bn by 2011

    		•

    Apple gets rap for 'misleading' iPhone ad

    Source: CIOL
     

    • Brand Bindra set to enter big league

    		•

    Eva 'proud' of her nip- slip TV ad

    Source: Times of India
      
    		•

    Actors, advertisers extend commercials contract

    Source: Hindu
      
    		•

    Online Banner Ads to grow by 40% in 2008-09: IAMAI study

    Source: Campaign India
      
    		•

    Global online advertising to overtake radio advertising in 2008

    Source: domain-B
      
    		•

    TAM proposes STB to digitally quantify TV viewership

    Source: Financial Express
      
    		•

    Microsoft's Newest Browser May Block Ads

    Source: Tech2
     
    International News
    		• Aegis Plans Layoffs at Carat
    		• Team Detroit Adds Compuware, B&N
    		• Unions, Ad Groups Agree to Extend Contract
    		• Target Names Francis CMO
    		• Sorkin Preps Facebook Film
    		• WPP Sets Up Digital Production Arm
    		• Cole & Weber Wins Wash. State Lottery
    		• Samsung Asks Fans to Craft Pregame Super Bowl Spot
    		• Pickens Wins Ad Fight With NBC
    		• Havas' H1 Net Income Up 40%
    Source: Ad Week
     
    		• Bulgari Makes Time For Breeders' Cup
    		• Samsung Asks Fans to Create Pregame Super Bowl Spot
    		• McD's, BK Bolster Value Message
    Source: Brand Week
     
    		• MySpace passes Yahoo in number of display ad views
    Source: China Post
     
    		• SMG strong in advertising downturn
    Source: Google
    		• Quad/Graphics Releases Innovative Enterprise Ad Portal
    Source: Market Watch
     
    		• MySpace overtakes Yahoo in display ad views
    Source: Guardian
     
    		• Olympic sponsors' ads up 49%
    Source: China Daily
     
    		• June's Top Online Display Advertisers and Ad Publishers
    Source: Marketing Vox
     
    		• UK iPhone Ad Banned for False Advertising
    Source: Toms Guide
     
    		• Brand.net Raises $10M for Online Brand Advertising
    Source: Contentinople
     
    		• Telecom brings in advertising's top gun
    Source: NZ Herald
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