Indiantelevision.com's The Ad Linx Reporter dated 27 Aug 2008 - Global and Indian advertising news, information and data at your fingertips

27 Aug 2008

Volume 21 - Issue No: 45

Indian Television Dot Com requires Sr. and Mid level Ad Sales Managers Contact: asrecruitment@indiantelevision.com Tel 91 22 40666777

Adex Analysis

Biscuit ads on TV during H1 2008
TV ads of biscuits rise 25% in first half of '08 over a year ago period - AdEX India Analysis.

Media, Advertising & Marketing Watch
I&B issues notice to INX Media for violating downlinking guidelines
'Live' feed of Chak de Bache draws MIB ire but 9X says the show was pre-recorded.

Tam rolls out digital TV viewing data
Tam is rolling out weekly digital TV viewing data; broadcasters can monetise better from larger panel.

Ten Sports to share Sri Lanka-India ODI feed with DD

Godrej Secure TVC to kick off by January

Max New York Insurance earmarks Rs 1 bn on media spend

HomeShop18 offers home shopping for Kotak Mahindra

Nickelodeon/MTVN Kids & Family Group president Cyma Zarghami to address at Mipcom

NCPA in cultural brand building partnership with Publicis

Radio City launches music talent hunt 'City Ki Aawaaz'

Big Pictures to release Rock On!! on 29 August

NDTV partners ministry of tourism for 7 Wonders of India

TV Ratings
Top 10 Programmes (03/08/2008 to 09/08/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (03/08/2008 to 09/08/2008)
Star Plus
Zee TV
Sun TV
Ten Sports
Sony Entertainment TV
NDTV Imagine
Star One

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Today's Newsbreakers.......India

	Brands exploit products to boost sales
	ESPN to lose Rs 170 crore as ICC defers mini World Cup
	Brands preparing for marketing strategies for Olympics 2012
	Brand launches
	John Abraham may tie up with Dhoni's talent management firm
	Tatas magic being sold in Andhra Pradesh
	Inflation force retailers to manage costs without raising prices
	Reliance to push retail in countryside
	JKS Agrimall, a mall with difference!
	Mother of all ideas, Celeb's mother in ad!
	Incremental Gains and Losses
	Apple told not to repeat iPhone advert in UK
	Source: Economic Times

	Idea Cup renews advertiser interest in cricket
	Boxing his way to sponsorships
	Max NY Life unveils new brand positioning
	Gitanjali launches Rivaaz jewellery
	Source: Hindu Business Line

	My butt looks good in jeans: Akshay
	Source: DNA

	"Today’s advertising has a lot more energy"
	Now, media agencies ‘cannibalise’ conflicting client accounts
	Now, media agencies ‘cannibalise’ conflicting client accounts
	Reliance Retail to shed 3,000 jobs in revamp
	Source: Financial Express



	Godrej to rework strategy to boost sagging sales
	DD allowed to book ads for India-Sri Lanka ODIs
	Channels eye new income streams
	Kiwi, chocolate, lemon or passion fruit?
	Source: Business Standard

	These brands focus on ideas, not products
	Endorsements and the peter pan fixation
	Source: Livemint

	MediaCom gets Deccan Cargo account
	Source: Domain B

	Domino's Pizza to increase outlets in India
	Source: Food Business

	Grey Chennai appoints Sunu Charles as Creative Director
	Source: Money Control

	Microsoft Ranks as Top U.S. Online Display Advertiser in June
	LinkShare Enables Publishers to Monetize Ad Inventory in a Brand New Way
	Source: IT News Online

	End of flying for brand Air Deccan
	Source: Times of India

International News

	More Nestle Brands for Dailey
	U.S. on Track to Top Mobile Web Market, Study Says
	MtvU Launches 25 College Sites
	Hoover Selects Martin Agency
	AmEx, USTA Rev Up U.S. Open Plan
	Audi Runs Over Mercedes, BMW
	NYT July Ad Revenue Falls
	PTC Targets CW's '90210'
	Amstel Light Preps Thanksgiving Push
	Source: Ad Week

	Audi Runs Over Mercedes, BMW
	Amstel Light Brews Thanksgiving Sales Push
	The Body Shop Finds New Way to Beauty
	Coke Greens the Democratic National Convention
	Source: Brand Week

	China ad firm Wiseark seeks $10 mln VC funds in Q3
	Source: Reuters

	MySpace Passes Yahoo As Top US Internet Display Ad Site
	Source: CNNMoney

	MySpace Passes Yahoo As Top US Internet Display Ad Site
	Source: CNNMoney.com

	Advertising giant WPP expected to win TNS: report
	Source: MarketWatch

	Broadcaster RTL depressed by advertising blues
	Source: Guardian

	Brand.net Wins $10 Million in Series B Funding
	Internet Explorer 8’s InPrivate Could Block Advertising
	Source: Wired News

	Apple was 'misleading' in iPhone ad
	Source: news.com

	New Attack Ad on TV, but This One Targets Hot Dogs
	Source: ABC News

	US newspapers face sharp drop in advertising sales
	Source: Independent

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