Indiantelevision.com's The Ad Linx Reporter dated 25 Aug 2008 - Global and Indian advertising news, information and data at your fingertips

25 Aug 2008

Volume 21 - Issue No: 43

Indian Television Dot Com requires Sr. and Mid level Ad Sales Managers Contact: asrecruitment@indiantelevision.com Tel 91 22 40666777

Special Report

English GECs: The challenge of converting snackers into loyalists
English GECs are working on new formats & varied scheduling strategy for audience.

Media, Advertising & Marketing Watch
Zee signs on five directors for 15 Marathi films
Zeel signs on five directors for three years to direct 15 films in the Marathi language.

NBA sets up body to redress disputes
NBA forms News Broadcasting Standards Authority to enforce code of ethics and b'casting standards.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Bindra and Vijender may become new brand icons
	Olympian opportunity: Admakers get their new sporting icons
	Brand value helps attract funds and investors
	'Cos taking their code of conduct more seriously'
	Source: Economic Times

	Stop telecasting Axe ads’
	Source: Hindu Business Line

	Brand name ‘Vanasree’
	Source: Hindu

	Back to the basics after two years
	'Rejoice at the new Indian superbrands'
	Dr Reddy's plans to brand US speciality drugs
	Global IT firms adopt FMCG strategy to tap SMEs
	Emami plans speciality retail foray
	India targets $660-bn merchandise exports
	Dabur's Pak packing unit to start operations
	Source: Business Standard



	Epic Advertising Named to the Inc. 5000 List of Fastest Growing
	Source: TechWhack

	It sounds glib, dishonest
	Source: Livemint

	Axe deo ad ordered to be removed
	Source: News Line 365

	Tata Motors launches Indica Vista
	Source: Times of India

	‘Consumer goods, pharma may be relatively safe plays’
	Domino's Pizza to have 500 outlets in India
	Source: DNA

International News

	Beazer Homes Selects Brunner
	Sears Holdings CMO to Exit
	Guitar Center Picks KSL
	New IAC Hits the Street Running
	Blockbuster Talks to Shops
	More Popeyes for GSD&M
	Levi's Media Goes Into Play
	WPP's First-Half Revenue, Profit Rise 14%
	Source: Ad Week

	Hotel Loyalty Programs Increase in Popularity
	Häagen-Dazs' Buzz-Building Video
	A-B Amplifies Green Message
	Source: Brand Week

	WPP UK revenues up 2.5% year on year
	Source: Brand Republic

	Advertisers to slash ad budgets
	Source: Biz Journals

	Gannett July Ad Sales Slump 17%, Sees Higher TV Revenue
	Source: CNN

	Extendicare REIT sued in United States over advertising
	Source: News

	Online Ad Network Adisn Raises $1 Million
	Source: DMW Media

	Channel 4 faces budget cut after advertising downturn
	Source: Times Online

	ImageXpres Announces iPowerStation(TM) Advertising Kiosk
	Source: Market Watch

	Advertising Could Give Boost to Flagging Online Travel Agencies
	Source: Washington Post

	Mecom shares slide as advertising sales and profit decline
	Source: FT

	Verizon Seeks Advertising Deal With Google
	Source: Eflux Media

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