Indiantelevision.com's The Ad Linx Reporter dated 12 Aug 2008 - Global and Indian advertising news, information and data at your fingertips

12 Aug 2008

Volume 21 - Issue No: 35

Indian Television Dot Com requires Sr. and Mid level Ad Sales Managers Contact: asrecruitment@indiantelevision.com Tel 91 22 40666777

Executive Dossier

'We are not a business model-oriented channel'
Interview with Lok Sabha TV CEO Suneet Tandon

Media, Advertising & Marketing Watch
INX Media partners with AsiaSat to distribute 9X and 9XM
INX Media partners with AsiaSat for the distribution of 9X and 9XM across the Asia-Pacific.

India best place in world for news channels: Purie
NT awardwinners on news being brought back on the agenda and need for unity amongst channels.

Bhojpuri GEC Mahuaa TV launched
India's first Bhojpuri GEC Mahuaa TV launches; gets star director Prakash Jha's Bahubali as driver show.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Abhinav Bindra now seen commanding Rs. 20 mn per endorsement
	Source: Economic Times

	Wagh Bakri enters retail franchise format with tea lounges
	Venus launches ‘Tobracef’
	HUL not to hike tea prices
	Honda launches Civic Sport at Rs 12.36 lakh
	HUL, Apollo to launch health awareness programme
	Source: Hindu Business Line

	IPL, Olympic gold will spawn professional sports managers
	KIT: The market for men's shirts in India (2008)
	Setting the platter right
	FMCG: Flying off the shop shelves
	DD records low Olympics viewership
	Source: Business Standard

	E-commerce tool of future, good for SMEs
	Entry of Knol begs the question: is Google a media company?
	Source: Livemint

	Control Freak Alert! Social Media Site MOLI Airs Its Second
	Source: IT News Online



	Funny ads target savvy young voters
	Bindra’s gold may shoot up India’s Olympics viewership
	Cartier joins MySpace in an appeal to young consumers
	Service with a smile
	Stepping on the gas
	"Our products straddle three industries"
	Tug-of-war on food marketing to children
	Aligning personal with organisational
	Source: Financial Express

	Mobile Advertising firm Amobee receives funding from Motorola, Cisco
	Source: TelecomTiger

	Google, Yahoo Reveals Search Advertising Agreement Public
	Yahoo Allows Visitors “Opt Out” Of Targeted Advertising
	Source: eBrandz

	Women to Watch 2008 Awards
	Source: domain-B

International News

	Graf Makes Creative Changes
	The Man of the House
	Marco Heads to JWT in N.Y.
	Summer Brings Some Sizzle and Some Fizzle
	Startup Frames Vizio's Olympic Moment
	Nike Spots Take 'Explosive,' 'Defiant' Turn
	Carat Urges Clients to Maintain 'Voice'
	Kellogg Makes Marketing Moves
	Timberland Treks in Olympic Footsteps
	EVB 'Unbuttons' Bunch of Levi's Next-Gen Celebs
	Source: Ad Week

	Timberland Treks In Olympic Footsteps
	Kellogg Announces Marketing Exec Changes
	Which Brand Would You Wear on a T-Shirt?
	Loading the Bases
	Source: Brand Week

	Cablevision’s New DVR System Scares Ad Sales Execs, Intrigues Buyers
	Source: Media Week

	Facebook's Redundant Ad Rating System
	Source: Washington Post

	Hallmark.com hires Gorilla Nation for online ads
	Source: Biz Journals

	Lagardère seeks to expand to counter ad decline
	China's Olympic beacon for advertising
	Source: FT

	Google, Yahoo Cut Cookies For Search Ad Deal
	Source: E Week

	Nissan ad angers Arab viewers
	Source: Variety

	APN News Earnings Fall on Slowing Advertising Sales
	Source: Bloomberg

	Ad Networks Appear to Drive Down CPMs
	Source: Ad Age

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