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Volume 21 - Issue No: 28








Media, Advertising & Marketing Watch

Adlabs Q1 revenue up at Rs 2.5 bn; Big FM fetches Rs 510 mn
 Adlabs' consolidated Q1 revenue up at Rs 2.53 billion; Big FM fetches Rs 510 million.

 

Ad Pick
'Be born everyday' - Titan’s new TVC
 Don’t you think its just time to be born again and allow the “new reflection” smile at you in a gleeful way!!! If you don't, then please watch out for Titan's latest TVC.

Other Media, Advertising & Marketing Watch
Rupert Murdoch meets PM, Sonia Gandhi
Rupert Murdoch meets Manmohan Singh & Sonia Gandhi; discusses about FDI hike in media.

Colors opens on strong note with 81 GRPs
 Colors opens on strong note with 81 GRPs for week ended 26 July; Akshay's Fear Factor gets 2.3 TVR.

M&C Satchi India bags two accounts

Henkel's Fa launches new range of body washes

Sony signs endorsement contract with soccer star Kaka

Borkent is Nickelodeon head of acquisition & programming
SPTI in distribution deal with Zac Toons

Discovery to launch 3 channels in India by Q1 2009

Nortel is Tier One sponsor for London 2012 Olympic Games

TV Ratings
Top 10 Programmes (13/07/2008 to 19/07/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/07/2008 to 19/07/2008)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
NDTV Imagine

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Arvind Mills PAT dips 33% at Rs 4 crore
    		• Vishal Retail postpones IPO
    		•

    Infosys launches real-time store management software

    		•

    Royal Classic to foray into formal trouser line by Sept

    Source: Hindu Business Line
     
    		• Realty majors up ad budget
    		•

    Disney Q3 profit jumps 9% to $1.3 bn

    		•

    Mahindra on track to launch US truck in 2009

    Source: Economic Times
      
    		•

    Spinach promoters plan to enter hypermarket space

    • Nestle Q2 net up on tax holiday

    • Nalco Q1 net jumps 18%

    • Unitech to raise $1 bn for hotel, retail projects

    Source: Business Standard
      
    		•

    McCain ad compares Obama to Paris Hilton

    Source: NDTV
      
    		•

    Minnesota Interactive Marketing Association Announces MIMA Summit

    Source: IT News Online
     
    		• 1st Eurobest Ad Festival Invites Delegate Registrations
    Source: Media Newsline
     
      

    • Darsheel to be Spykar's kid's range brand ambassador

    Source: Sify
      
    		•

    Videocon Inds net profit rises 4.32%

    		•

    NMCE launches futures in metals menthol, jute

    Source: Financial Express
      

    • Brand Malabar loses steam

    • Darsheel to endorse Spykar's kid's range

    Source: DNA
      
    		• Nokia commits $150 mn in ‘Nokia Growth Partners’ with focus on India, China
    Source: Telecom Tiger
      
    		•

    Brands must have a deeper meaning

    		•

    Daiichi awaits Sebi’s go-ahead to proceed with Ranbaxy buyout

    Source: Livemint
      
    		• Google Talks AdSense to Games
    Source: Techtree.com
     
    International News
    		• CBS to Divest 50 Radio Stations
    		• Nielsen, Mediamark to Launch Mobile-MRI
    		• OPA: B-C Sites Boost Ads
    		• FTC Backs Self-Regulation
    		• $300 Mil. Novartis U.S. Shifts to MEC
    		• Study: More U.S. Hispanics on Web
    		• Comcast Suffers Q2 Ad Revenue Slump
    Source: Ad Week
     
    		• Home Depot Taps SRI to Lead Over $500 Mil. Review
    		• Hershey's 'Pure' Campaign Aims to Melt Hearts
    		• Study: Two-thirds of Consumers Reading Labels More Often
    		• Why Some Brands Get Away With Price Increases
    Source: Brand Week
     
    		• Disney shares fall after soft ad market outlook
    Source: Forbes
     
    		• Comcast Reports Q2 Ad Revenue Slump
    		•  NBA Playoffs, Golf Tourneys on ESPN Drive Q3 Ad Rev.
    Source: Media Week
    		• Media Companies Feel Effects of Ad Slowdown
    Source: Ad Age
     
    		• QuadrantONE ad sales network hires CEO
    Source: Reuters
     
    		• Green Ink: Truth in Advertising
    Source: WSJ
     
    		• Advertising All-Stars Form In-house Agency for Desktop Channel
    		• Scotsman.com Signs Advertising Sales Deal With AdGent 007
    Source: Market Watch
     
    		• US advertising slowdown looms over media companies
    Source: CNBC
     
    		• Trinity Mirror chief says advertising revenue fall is fastest for 20 years
    Source: Telegraph
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