9 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 49








Adex Analysis

Overview of Tourism sector ad on TV during 2007
49 per cent growth in Travel & Tourism advertising on TV during 2007 compared to 2005 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Hathway plans $100 million IPO
 Hathway Cable to list through a $100 mn initial public offering with $50 mn coming from sale of shares to FIIs; stake of shareholders to fall by 10-25%, depending on IPO premium.

UTV Software gets FIPB nod to infuse Rs 9.24 billion from Disney

Government to extend Cas in phased manner
 Government is keen to extend Cas in phased manner; to convene 'focused meeting' to deal with issues like piracy and quality of service before announcing dates for implementation.

Ten Sports to bring Khali to Mumbai in mid-May
 Indian heavy-weight wrestler Khali to visit Mumbai in mid-May, courtesy Ten Sports; to visit various places for two days.

Synovate unveils system to track brand market barriers

Turtle launches Summer in Capri collection at Rs 695

NBCU, Liberty in cross-platform marketing partnership

BabyFirst launches in Turkey

DLF IPL's second season to kick off on 10 April 2009

Pragya TV rejigs programming, to launch two shows

Mauj partners Eros for 'U Me Aur Hum' mobile content

IG Fun to launch sports-based mobile games

Friendship drives social networking in India: Nielsen

TV Ratings
Top 10 Programmes (23/03/2008 to 29/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23/03/2008 to 29/03/2008)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Neo Sports

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Sponsorship Battle: SRK caught between IPL, Panchavi Paas
    		•  Radio advertising has some catching up to do
    		• How crucial are supply chain efficiencies for P&G?
    		• Google's dominance looks unassailable
    		• What influence your brand choice as a consumer?
    		• The award obsessed ad frat
    		• Brand launches this week
    		• Best & Bekaar
    Source: Economic Times
     
    		• ‘Celebrity endorsement ads on TV up 49% during 2007’
    		• IG Fun to launch Minilympics
    		• Footmart plans retail formats at Future Group stores
    		• Branded oils may record slower growth
    		• Armani, Cartier allowed single brand retailing
    Source: Hindu Business Line
     
    		• Chinese consumer durable firms eye a bigger piece of action
    		• BCCI to soften norms for media coverage of IPL
    		• Govt to extend CAS in phased manner
    Source: Business-Standard
     
    		• Cinthol ad has more action than 'Dhoom 2': Hrithik
    		• Stardust is sprinkled all over TV ads
    		• Finally, Pietersen wants to play for IPL, faces dismissal
    Source:DNA
     
    		• Ad Debate | Should agency models go the old, full-service way?
    		• Is the media glass half full or half empty?
    Source: Livemint
      
    		• Rlys to pvt players: Advertise on Rajdhani, keep it clean too
    		• 'HUL slashes prices of three soap brands
    Source: Times of India
     
    		• Crackdown on hoardings has Rlys counting its losses
    		• A 50-min break from IPL: Chak De Ireland film
    Source: Indian Express
     
    		• ICC mulls revising programme for IPL
    Source: Calcutta Telegraph
     
    		• Saatchi creates a pillar of strength for Calcium Sandoz
    Source: Navhind Times
     
    		• IPG Group plans growth strategy for Indian brands
    		• Come July, TAM radio division will RAM into Kolkata
    		• Pyramid Saimira enters music publishing
    		• Is your child obese? Blame TV, less sleep
    		• UK's ad watchdog raps Zee Music for breaching advertising Code
    Source: Financial Express
     
    		• Canadian dailies notch up record online ad revenue
    Source: Mangalorean.com
     
    		• Juhi Chawla the brand ambassador of Rooh Afza
    Source: Bollywood Mantra
     
    International News
    		• Publicis says advertising business model outdated
    Source: Yahoo
     
    		• Chrysler's Latest Push Puts Focus on Customers
    		• AOL, Disney Get Closer
    		• Amnesty, TBWA Win IAA Grand Prix
    		• Euro RSCG Chicago Taps Executive Director
    		• Deutsch/LA Wins Dr Pepper
    Source: Ad Week
     
    		• Yahoo, GrindTV Link Up for Co-Branded Channel
    Source: Media Week
     
    		• Mark Burnett, AEG Ink Multiplatform Deal
    		• Disney Renews Distribution Deal With SBS
    Source: TV Week
     
    		• Radio Not Expected to Grow Until 2010
    		• BMW to Sponsor 'Mad Men'
    Source: Brand Week
    		• Tesco Mobile to launch advertising on its portal
    Source: Mobile Today
     
    		• Habbo to lose its innocence to in-game advertising
    Source: Neoseeker
     
    		• ISPs tracking users for advertising purposes
    Source: Techreport
     
    		• OFT 'dragged into war' between Ryanair and ad watchdog
    Source: In The News.co.uk
     
    		•  NZ First ad bought with taxpayer dollars
    Source: City
     
    		• Libel suit filed in US for ads against Sonia
    Source: Thaindian.com
     
    		• Bauer £10m spend begins with ad push
    Source: Digital Spy
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