30 April 2008 Newsletter Subscription Email this Page

Volume 20 - Issue No: 62








Adex Analysis

Snapshot on TV Advertising in Q1 2008 - Part 2
60 per cent of overall TV advertising was on national channels during Q1 '08. - AdEx India Analysis.
 

Media, Advertising & Marketing Watch
Indian Film Company in 3 co-production deals
 Indian Film Company stitches co-production deals with Abbas Mustan, Arshad Warsi and Dev Benegal.

MIB content code meet with stakeholders on 2 May
I&B secretary Asha Swarup convenes meeting on content code with stakeholders on 2 May .

Cell18 to spin off as a separate company

SpiceJet bets big on online advertising

TBWA India bags accounts of Titan Gold Plus and Procall

TV still the top media choice for Indian kids: Survey
Galli Galli Sim Sim II wins Gold Plaque at Hugo TV awards
Indiana Jones & The Raiders of the Lost Block to premiere on CN

Getty Images presents ultimate pitch for Cannes Lions

Sony to launch ‘Yeh Shaam Mastani’ on 3 May

Lee's film triumphs at JCPenney Asian Excellence Awards

TV Ratings
Top 10 Programmes (13/04/2008 to 19/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/04/2008 to 19/04/2008)
MAX
Star Plus
Zee TV
Sun TV
Neo Cricket
Maa Telugu
Gemini TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Italy sportswear brand Kappa unveils kids range
    		• Broadcasting federation looks to resolve surrogate ads issue
    		• ‘India should look for new retail models’
    		• BIG Music, Chennai Super Kings tie up
    		• Anti-acne cream launched
    		• Radio City’s initiatives for IPL
    		• Bhajji ban: No impact on brands
    		• J.G. Hosiery on expansion mode
    Source: Hindu Business Line
     
    		• Delhi has edge over Bangalore in today's IPL tie
    		• ‘IPL promoting liquor products’
    Source:The Hindu
       
    		• Now, Ramadoss trains his guns on IPL for liquor ads
    		• Saheba suspended for two IPL matches
    Source: Indian Express
       
    		• Sanofi Indian arm eyes brand buys to boost portfolio
    		• FMCG companies ramp up advertising spends
    Source: Financial Express
    		• Broadcasters turn to the Web for younger audiences
    		• Lee Cooper making brand trendy to global consumers
    		• Darsheel Safary is ad world's new hot property
    		• Admen talk of laws to regulate use of kids
    		• Good design key to woo customers
    		• Retail war could get messy
    		• Brand Launches
    		• Now, advertisers create tailormade content
    		• DD nets Rs 46 cr via cricket ad rights
    Source: Economic Times
       
    		• People post
    		• Alibaba.com partners with Infomedia to tap SMEs
    Source: Livemint
       
    		• League ad rates ride ‘Super Bowl’ party
    		• Mobile advertising using rich media formats
    Source: TechWhack
     
    International News
    		• Study: Web Promos to Triple by 2012
    		• WB Network Reborn Online
    		• Panasonic Goes on HD Olympics Tour
    		• 24/7 Partners With Mindset
    		• LATV, Tribune Ink Affiliate Deal
    		• Miramax Taps Maxus
    		• Boost Mobile Picks 180 LA
    		• Publicis Posts 5.4% Q1 Organic Growth
    Source: Ad Week
     
    		• Panasonic Goes on HD Olympics Tour
    		• Dr Pepper Pours Its First 'Ultra' High-Def Banner Ad
    		• Stables Promoted at Paramount
    Source: Brand Week
     
    		• WPP's 24/7 Real Media Partners With Mindset Media
    Source: Media Post
     
    		• Intel Picks Omnicom's OMD To Handle Advertising Duties
    Source: CNN
     
    		• Sohu 1Q profit soars with rising brand ad, online game sales
    Source: Chron
     
    		• Lifetime Picks MediaCom
    Source: Google
    		• China billboard ban irks ad companies
    Source: NZ Herald
     
    		• Internet and TV ad complaints on rise
    Source: Brand Republic
     
    		• RNC Uses Legal Threat To Rebut New DNC Ad
    Source: The Atlantic
     
    		• Epic Advertising Expands Internet Marketing Compliance Group
    Source: Digital Media Net
     
    		• Jokeroo.com Premieres the Video Fade-Out Advertisement
    Source: Business Wire
     
    		• D-Link Enters Digital Signage Market
    Source: Inc
     
    		• Mobile rich media advertising to reach USD 2.79 bln in 2012 - study
    Source: Telecom
     
    		• Pizza Inn signs TDA Advertising
    Source: Bcbr
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