3 October 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 17








Media, Advertising & Marketing Watch

I&B mulls pulling T20 into mandatory sharing
 I&B mulls putting Twenty20 cricket under Bill making it mandatory for private channels to share live sports feed with pubcaster.

 

Government ban on Red FM subject to TDSAT order
 I&B's 7-day ban on Red FM stayed until 4 October hearing before TDSAT on a petition filed by radio station.

In bundle jungle, content not yet king: E&Y report
 For consumers choosing from wide range of bundled packages, price & convenience far more important than any content available: E&Y

Davp advt. policy revised to help small, medium newspapers

'Incredible India' campaign bags Pata award for marketing

Amrita TV sets up a reality centre and studio

China launches 24-hour Tibetan-language channel

Teletoon launches in Canada

Voom announces programming line up for Q4

Bhaskar's My FM celebrates 100 years of Bhagat Singh

Mauj Mobile introduces 'Gita sholkas' for mobile phones

TV Ratings
Top 10 Programmes (16/09/2007 to 22/09/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/09/2007 to 22/09/2007)
Star Plus
Zee TV
Sun TV
ESPN

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• 'Incredible India' gets PATA award
    		• Emotion 'ads' more value than celebrities
    		• India's top ten television ads
    		• Methodology: Ad Box Office
    		• TBWA to buy out allies in India business
    		• Utterly Amul: The naughty turns forty
    		• Govt to come up with liberal ad policy for small papers
    		• Reliance-ADAG may merge movie marketing under BIG banner
    		• Prasar Bharati blacks out five channels from its DTH
    		• The growth of Al Kabeer
    		• Rebundling benefiting the Havas group
    		• Brand Launches: Check out what's new this week
    		• TESCO develops 'pillar brands' in UK
    		• Italian's Job
    		• An army of privates
    		• Brands, Interrupted
    		• Big Mac's no longer betting big on kid stuff in India
    Source: Economic Times
     
    		• Shorter slots have advertisers craving for more T20 matches
    		• RCom sets up platform to counter Trai's DNC rule
    		• Tata Tea turns down Cadbury's offer
    		• Spykar to source from China; eyes Australia
    		• ITC opens music vault for admen
    Source: Business Standard
    		• Govt to give more ads to small, medium newspapers
    		• KMC pulls down illegal hoardings
    Source: Indian Express
     
    		• I&B plans to muscle in on T20 rights, too
    		• Search, you’ll find Google ads on mobile, TV
    		• Ad allocation raised for smaller newspapers
    		• Pfizer, GSK scout for local brand buys
    		• Pepsi to go from fat to fit with new Frito-Lay
    Source: Financial Express
     
    		• New products, consumer focus put fizz back in Coke
    		• Small, regional papers to get more Govt ads
    Source: The Hindu Business Line
     
    		•

    Notice to Big B on ad campaign

    Source: DNA
     
    		• Oxygen goes global with Worldphone
    		• Reshuffling at PepsiCo Asia
    		• JWT, French B-School to unveil luxury market study
    		• Contests2win to revamp, Games2win to go universal
    Source: Agency Faqs
     
    International News
    		• Lamar Advertising Offers $275M in Notes
    Source: Forbes
     
    		•  Royal Caribbean Sets Field of 4
    		• 'TV Guide' Expands Online
    		• Do Web Ads Lack Credibility?
    Source: Ad Week
     
    		• McDonald's Brewing Plans for High-End Coffees
    Source: Brand Week
     
    		• Kate Moss mascara ads broke rules
    Source: Telegraph
     
    		• Financial Times to make content free in online advertising move
    Source: Direct Traffic News
     
    		• TV3 to evade Sunday advertising ban
    Source: National Business Review
    		• Romney reaches 10000 TV ads
    Source: Boston Globe
     
    		• Mpire ad network to make its pitch
    Source: Seattle Post Intelligencer
     
    		• Tobacco ads paying off in Oregon
    Source:CNNMoney
     
    		• Ladbrokes punts on first TV ad
    Source: Guardian
     
    		• Richardson Tops Democrats’ Ad Dollars
    Source: New York Times
     
    		• Rogers, Hearst announce Cdn digital ad deal
    Source: Canoe Money
     
    		• MyDomain Launches National TV Campaign
    Source: CTopHosts.com
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