2 October 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 16

Executive Dossier

'Convert pirate users into paying consumers & gaming industry will be worth Rs 3 billion'
Interview with Indiagames founder Vishal Gondal.

 

Media, Advertising & Marketing Watch
Excel Home Videos wins 2 Fox Marketing Awards
Excel Home Videos earned two Awards for India at the Twentieth Century Fox Awards for Excellence in Home Entertainment.

Zee Cafe in marketing drive to push properties
Zee Cafe ups marketing budget over 30 % to push new shows; revamping website to increase interactivity.

Pragya Channel to hit "life positive" niche programming
Upcoming Pragya channel, an offering of Pragya Vision Pvt Ltd, discloses its content package.

AROI forms advisory committee to draft FM content code
AROI forms advisory committee for creation of self-regulatory content code for private FM radio broadcasting in India.

Red FM replies to I&B missive, says it has already cleared the air

Chaitanya joins NDTV Imagine as ad sales traffic head

Mercedes to end global ATP sponsorship

Big FM to celebrate Gandhi Jayanti in 'Gandhigiri' style

'08 Olympics to boost TV to highest ever share of ad spend

'Boogie Woogie' goes intl, to hold auditions in Dubai

Zee TV launching weekend prime time show 'Naaginn…'

Tushar Shah quits Walt Disney India

Ten-year old Delhi boy chosen to kid directors board on Hungama TV

Cartoon Network declares winners of Dragonball Z Powershout contest

Nick to air special shows on Ninjas

Star World looking at a TG strategy to boost viewership

CNN-IBN, IBN 7 foray into reality with 'Dard-e-Disco'

Nielsen begins largest ever expansion of its US ratings panel

Reuters launches mobile information service for Indian farmers

TV Ratings
Top 10 Programmes (09/09/2007 to 15/09/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (09/09/2007 to 15/09/2007)
Zee TV
Star Plus
ESPN
Sony Entertainment TV
Sun TV
Gemini TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
  • Ashesh Kumar Sarkar passes away
  • Tata Tea goes for single umbrella brand
  • Italian group Itema to start production in Coimbatore
  • Arvind Mills plans Super Stores under Megamart model
  • UTV turns arc lights on South
  • Seiko to launch Velatura
  • Future Group enters services segment
    Source: The Hindu Business Line
     
  • There`s great potential in the outdoors
  • Tata Tea to serve cold beverages
  • Tatas likely to relaunch Indica in the UK
  • FMCG makers head abroad to minimise margin blues
  • Axis to brand boarding passes
    Source: Business Standard
     
  • Tata Tea comes up with new campaign

    Source: DNA
  • O&M leads race for uncommon effies
  • Tata Tea declines Cadbury's offer to acquire beverage business
  • Starbucks rides home with Pepsi
    Source: Economic Times
     
  • Tata Tea to unify four brands
    Source: The Hindu
     
  • Zee Café to launch 11 shows that premiere in US simultaneouslyf
    Source: Financial Express
     
  • UK Muslim ads to improve image

    Source: Times of India
     
    International News
  • WPP Purchases 51% of Chinese Marketing Company Dawson
    Source: Bloomberg
     
  • $60 Mil. Hotels.com Picks Finalists
  • POV: Controlling Free Speech
  • Q&A: Andrea Learned
  • Royal Caribbean Narrows Search
  • Ad Exchange Faces Uphill Climb
    Source: Ad Week
     
  • Promotional Giveaways Dogged by Poison Scares
  • Network Plans the Mother of All Mom-Focused Promos
    Source: Brand Week
     
  • Two month HIV awareness campaign on BBC
    Source: Digital Spy
     
  • Microsoft’s chief executive has seen the future - and the future is advertising
    Source: Times Online
     
  • Debt Consolidation Advertising Traffic Jumps 600%
    Source: Earth Times
  • Online advertising spend surges 41 pct in Britain
  • Lamar Advertising to raise $225 mln from notes offering
    Source: Reuters
     
  • Fuse MENA becomes iTVX's sole licensee in the Middle East
    Source: AME Info
     
  • Online job ads track higher
    Source: Bizjournals.com
     
  • HSBC Scuppers Bluetooth Ads Plan
    Source: BusinessWeek
     
  • TiVo Launches Interactive Direct Response Ad Group
  • Nielsen Business Media Names Tremblay, Dir. Business Development
  • comScore Releases 'Marketer' Product
    Source: Media Week
     
  • Pasadena Advertising Agency ArtimeGroup Named to Inc. 5000
    Source: Business Wire
     
  • Ad campaigns heat up oil royalty debate
    Source: Canada

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