7 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 59
Adex Analysis








 


Automobile Sector advertising on TV in 2006
37 per cent rise in ad volumes of Automobile sector on TV in 2006 over the previous year - AdEx India Analysis.

 
 

Media, Advertising & Marketing Watch
Nimbus issues warning to BCCI as consensus eludes PB on encryption
As consensus eludes PB, Nimbus warns it will seek compensation for "dilution of value" if encryption issue not resolved.

UTV appoints Shefalii Mahajan as Bindass mktg head
UTV has appointed of Shefalii Mahajan to head the marketing functions for its upcoming youth channel Bindass.

Coke unleashes new 'universal' Aamir campaign

World Cup: ICC, Unicef to spread HIV/Aids awareness

Clio Awards announce jury list for content & contact

Samsung launches World Cup promotion offer on CTVs

BBC, IBM in strategic alliance

Junior Horlicks chocolate unveils 'Lion' theme package
'Atomic Betty's' Len Carlson wins Actra Award

TV Ratings
Top 10 Programmes (18/02/2007 to 24/02/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/02/2007 to 24/02/2007)
Star Plus
Zee TV
Sun TV
Sahara One
Star One
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Advertisers spending khokhas to cut clutter
    		• India judges its strength at Cannes
    		•  The man behind brand Bachchan
    		•  ITC may drop Sheraton name
    		• The men who made it
    		• Asset management
    		• The big quiz
    		• Connecting with the audience
    		• MD to go beyond volumes, focus on creativity
    Source: Economic Times
     
    		• Coca-Cola's summer campaign
    		• Godrej to extend Nutrine brand to gums, chocolates
    		• Royal Classic Polo plans more outlets
    		• Tata Sky investing Rs 3,000 cr in expansion
    Source: Hindu Business Line
     
    		•  Why I believe O&M didn’t actually win at Abbys
    Source: DNA
      
    		•  Mudra lays eyes on outsourcing market
    		•  CavinKare bets big on brand Indica
    		•  Nimbus threatens to pull out of BCCI deal
    		•  Cola firms fight it out on 'agent orange'
    		•  Why the PUG must GO
    Source: Business Standard
     
    		•  Contract bags creative duties for Saregama India
    		•  Special unit, DDB Mudra, for Johnson & Johnson
    		•  Coca-Cola: You drank it proudly, now drink it secretly
    		•  Bates David Enterprise to handle Parachute in Bangladesh
    		•  iContract’s Gonsalves, Gupta are Young Lotus winners
    Source: Agency Faqs
     
    International News
    		• Google to overtake ITV as biggest UK ad earner
    Source : Bigmouthmedia News
     
    		• $200 Mil. Best Buy Eyes 4 Contenders
    		• March Madness Nearly Sold Out
    		• TV Nets Lack Digital Focus
    		• Apple, Dove Master Integration
    Source: AD Week
     
    		• J&J Eyes AMC Product Placement
    		• Straight To Purchase: Shoppers Notice Mall Video Ads, Then Buy
    Source: Media Post
     
    		• Indian Portal Starts Keyword-Powered Ad Platform
    Source: Search Engine Watch
     
    		• Adidas Explores New Possibilities in Campaign
    		• New Gap Ads Tout Khakis, Movement
    Source: Brand Week
    		• Nokia launches mobile advertising services
    Source: DM Europe
     
    		• Moonves: TV ad rates rising for 'upfront' season
    Source: MarketWatch
     
    		• KV Pharma says gets favorable verdict in advertising suit
    Source: Reuters
     
    		• Finalists for IAG Automotive Advertising Awards Announced
    Source : Earthtimes.org
     
    		• SEC’s fear of advertising keeps public in the dark
    Source: Financial Times
     
    		• Adobe Sees Future of Software Online, Ad-Supported
    Source: Marketing Vox News
     
    		• Thailand: Ad agencies move away from iTV
    Source: Nation Multimedia
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