20 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 68
Media, Advertising & Marketing Watch








 


Media & entertainment industry to hit Rs 1 trillion by 2011
Indian media and entertainment industry to grow at 18 % CAGR to reach Rs 1 trillion by 2011, according to a PWC study.
 
 

TDSAT orders Sun to give channels to TataSky
TDSAT directs Sun TV to give its channels on an a la carte basis to TataSky, at 50% of cable charges.

DD mobile TV running unannounced, funds for digitalisation delayed
Mobile TV enabled digital terrestrial transmitter running, but Prasar Bharati yet to secure funding clearance.

India to be the 4th in product placement market growth

Hello!' magazine launches in India

'Better Homes and Gardens' magazine launches in India

TAG Heuer launches F1 watches

Tarun Nigam heads Starcom India-North

'Disney Princess' hunt crowns a winner
BabyTV.com adds health related content to lineup

Colour TV, picture tubes hit by inverted duty: Ficci e

AIR/DD coverage to be expanded in the 11 th plan

Viewership improves for hockey Champions Trophy

NGC looks to give viewers adrenaline high with 'Top Gun'

TV Ratings
Top 10 Programmes (25/02/2007 to 03/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/02/2007 to 03/03/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Star One
Sahara One

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Today's Newsbreakers.......India
    		• Awe factor in sponsoring WC cricket team
    		• Advertisers & broadcasters wait-n-watch
    		• RCoM won't drop Sachin ads
    		• Bermuda not enough to cover risks
    		• Powered by foreign money media industry set to double sales by 2011
    Source: Economic Times
     
    		• Mobile ads to go more interactive
    		• India Inc shaken but not stirred
    		• Citizen plans big push for Eco-Drive range
    		• Wills Lifestyle to focus on designer wear
    Source: Hindu Business Line
     
    		• Rs 150-cr loss if India fail to make Super 8
    Source:Times of India
     
    		• Ads by builders under Supreme Court scanner
    		•  Neva-Grasim launch thermal innerwear
    Source: Indian Express
     
    		• Telcos look at common ad exchange
    		•  Sticky solutions
    		•  Grey Global scouts for acquisitions in media
    		•  Emami to set up arm for realty foray
    		•  Ficci, WIPO to launch anti-piracy campaign
    Source: Business Standard
      
    		• Media industry to hit 18% CAGR, says report
    		• Animation films bet on massive marketing to gain foothold
    		•  Videocon hits upper end with new products
    Source: Financial Express
     
    		• Apex court notice to government on real estate ads
    Source: India eNews.com
      
    		• Media revenue to more than double by 2011
    		• Ads may slip with Team India
    		•  A Bermuda triangle for advertisers
    Source: DNA
     
    		• Fropper: a stranger is a friend
    		• Pepsi loses fizz to BSNL on brand recall during India-Bangladesh match
    		• Ajay Kumar, senior V-P and head, Zee South, quits
    		• Sundeep quits Motivator as Delhi head to start own venture
    		• Franchise & Retail Opportunities 2007: The ‘speciality retail’ way of addressing specific consumer needs
    		• Haier hires Kapil Dev as its brand ambassador
    		• Guest Article:How it all began
    Source: Agency Faqs
     
    International News
    		• Nielsen: Last Year, 4.6% Increase in Ad Spending
    		• Outdoor Channel to Rebrand, Use New Logo
    		• StarLink Named Lead Media Agency for Cranium
    Source: Media Week (US)
     
    		• UTV talks big about advertising profits
    Source: Scotsman
     
    		• Wieden's 'Visit to Nokialand' Causes Stir
    		• $40 Mil. Lunchables Goes Into Play
    		• USOC Makes Selection
    		• Deutsch Exits Weight Watchers
    		• When Great Ads Aren't Enough
    Source: AD Week
     
    		• Brand names outperform non-branded terms for PPC advertising
    Source : BizReport
     
    		• Can't Sit Through a :30? How About a Five-Minute Ad?
    		• Good Things Come To Brands That Give
    Source: Braan Week
    		• WPP buys 6.8 pct stake in Media Rights Capital
    		• Lee Enterprises Feb. ad revenue slips
    Source: ABC Money
     
    		• Bangladesh a top growth market for ad industry
    Source: The Daily Star
     
    		• Medio launches MobileNow ad network
    Source: Seattle Post Intelligencer
     
    		• Gambling ads could contribute £250 million to advertising sector
    Source: ATE Online
     
    		• Spyware puts ads on Google.com
    Source: iT News
     
    		• Outdoor Channel: New Plans To Grow Circ, Advertising
    Source: Media Post
     
    		• New Anti-Hillary Clinton YouTube Ad Makes Waves on Web
    Source: FOXNews.com
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