19 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 67
Media, Advertising & Marketing Watch








 


ILT wave 3: Radio Mirchi maintains lead in Delhi, Mumbai
Indian Listenership Track Wave 3 points out Delhi as key growth market for FM radio in gross as well as net listeners.
 
 

Disney launches 'Disney Artist' store in India
Disney's first merchandise store 'Disney Artist' opens in Delhi Saturday in collaboration with RJ Corp subsidiary DIL.

State government appointees will have power to revoke TV licences
Broadcast Bill will give State governments powers to appoint officers who can grant, refuse or revoke licences.

Sachin's Reliance ad: Hutch charges ambush marketing

HLL organises 'Cricket Star' meet with Kapil Dev
Visa launches TVC

Ad Review 2006: Desai laments 'collapse of strategy'

Pix unveils outdoor, radio campaign to celebrate 1st year

'Hattrick' gets Reebok & FedEx on board

Total 166 notices issued in 2006-07 for violation of codes

First Pakistani kid's channel 'Wikkid' to launch in May
Virgin to unveil Sachin Tendulkar super hero comics
Wal-Mart inks ad & merchandising deal for Nick's Kids' Choice Awards

M'rashtra determined to lead the way in convergence

IAMAI readies India for 'The Digital Era'

15th convergence meet: 22 countries to participate

George Clooney to become Omega Ambassador

TV Ratings
Top 10 Programmes (25/02/2007 to 03/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/02/2007 to 03/03/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Star One
Sahara One

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Today's Newsbreakers.......India
    		• What if Team India makes an early exit
    		• Advertisers need Men in Blue to fire
    		• Young consumers? But veterans have buying power
    		• TCS takes first step for global IT brand
    		• Liquor brand puts SRK on new high
    Source: Economic Times
     
    		• Cricket viewers being served trash this season
    		• Tata Motors, vehicle sponsor for first-ever SAARC rally
    		• All's not fair off the field, charges Hutch
    		• Marketing with a difference, Tata Teleservices way
    		• BCCI, Nimbus await encryption committee report
    		• Tech cos bat for the World Cup
    Source: Hindu Business Line
     
    		•  Vodafone, RCom spar over Sachin
    		•  HC notice to Systopic for trademark infringement
    		•  Ads to entertain than hardsell
    Source: Business Standard
      
    		•  Media planning must bat smart this World Cup
    		• Google buys video game ad firm Adscape
    		• Shah Rukh Khan to endorse Diageo
    Source: DNA
    		• Disney launches retail stores in India
    		• Tendulkar's Rel ad is ambush marketing: Hutch
    		• End of the road for Brand Sehwag?
    		• B’desh rolls over India, rocks advertisers’ confidence
    		• Avon comes calling with its biggest ad campaign
    		• ‘Coke is it’ for Isdell, and sales bubble up
    		•  T-shirts are a tip-off to power, status, luxury
    		• ‘As I see it, a mobile phone is a piece of real estate’
    Source: Financial Express
     
    		• Team India stays pivotal for ad world
    Source:Times of India
     
    		• After winning over India’s DIL, Disney targets kids’ hearts
    		•  Ludhiana: Illegal hoardings dot city, MC watches
    Source: Indian Express
     
    		• Triton and ‘Femina’ part ways; account moves to The Republic
    		• Ambience’s Snehasis Bose joins IMRB International
    		• Zee Turner appoints MPG, Delhi, as AOR
    Source: Agency Faqs
     
    International News
    		• Google buys video game ad firm Adscape
    		• Italian Regulator Rules Against Numico Ads
    		• US judge rules tobacco ad curbs extend overseas
    Source: Reuters
     
    		• Malaysia mulls over ban on fast-food TV advertisements during peak hours
    Source: People's Daily Online
     
    		• $90 Mil. Toys R Us Looks at 5 Shops
    		• Rent-A-Center Taps OMD
    		• BBDO Joins Hertz Roster
    		• Aegis' Revenue Rises 15%
    Source: AD Week
     
    		• Papers Become Less So, Digital Overshadows Print In '06
    		• IAB Urges Congress To Reconsider Spyware Legislation
    		• Study Finds 'Relevance Gap' in Pharma Digital Marketing
    		• Broadcast TV Ad Spending Rises 5.3% In '06
    Source: Media Post
     
    		• ZapCode mobile technology a big hit with advertisers
    Source: Asia One Digital
    		• Advertising spending in Singapore totalled S$1.9b in 2006
    Source: Channel NewsAsia
     
    		• Claire Beale on Advertising
    Source: Independent
     
    		• On Advertising: Consumers vote for the best slogan
    Source: IHT
     
    		• Dubai: Mobile TV to revolutionise advertising
    Source: Gulf News
     
    		• Bulgaria Sees Ads of UK Special Debit Cards for Immigrants
    Source:Sofia News Agency
     
    		• IAB to Congress: Don't Hinder Advertising
    Source : iMedia Connection
     
    		• Absolut Vodka set to air first TV ad in UK
    Source: Marketing Week
     
    		• Korean Website Sues Google For Ad Money
    Source: Chosun Ilbo
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