16 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 66
Media, Advertising & Marketing Watch








 


Indian Idol in third avatar is larger, better: claim judges
Marketing drive for Indian Idol kicks off, third avatar is larger, bigger, better: claim judges.
 
 

Man Jit Singh appointed Set India board chairman
Mandate includes managing board affairs and working with current team to 'refine Set India's strategic growth plan'.

Travel channel Voyages launches in India
Voyages Television, a travel lifestyle channel that has been running as a test signal for over a year, officially launched.

Final report on encryption mandate issue still not ready
Prasar Bharati still to receive report on issue of setting encryption mandates for Doordarshan's terrestrial signals.

Radio City promises all night cricket watch

BIG FM launches music video
Filmy announces Raakhee ke Bouncers

Essel Group launches 'All Sports' magazine, bar

Dentsu wins Schwabe creative & media duties

Sameer Nair joins NDTV Imagine as CEO, director

Zee to ramp up 10.30 pm slot with 'Teen Bahuraaniyaan'

NGC Germany unveils collector's edition 'Mythical India'

Zee Kannada’s SMS campaign for best public servant

Star One, Vijay launch on now TV in Hong Kong

TV Ratings
Top 10 Programmes (25/02/2007 to 03/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/02/2007 to 03/03/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Star One
Sahara One

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Today's Newsbreakers.......India
    		• Preity Zinta to endorse EON brand
    		• Homoeopathy gets a dose of brand war as top guns slug it out
    		• Most trademarks sought in China, Russia: UN
    		• P&G to launch Olay in India
    Source: Economic Times
     
    		• Star, Zee chiefs agree over ad rate hikes
    		• Cricket has big impact on revenues: ENIL
    Source: Money Control
     
    		• With World Cup Hindi feed, SAB sees surge in audience reach
    		• Landmark plans standalone stores for Kappa brand
    		• Magna Food markets in Vizag
    		• Battery operated two-wheelers launched
    Source: Hindu Business Line
     
    		•  UK food firm set to relaunch Ovaltine in India
    		•  Master blaster goes comic
    Source: Business Standard
      
    		•  Puma is leaping for a big brand shift
    		•  Britannia, Parle will fatten the cookie again
    Source: DNA
    		• BCCI doosra could knock bails right off Nimbus deal
    		•  SRK’s KBC vs The World Cup
    		•  How much is (not) too much for the World Cup rights?
    		• Mere pas endorsements hai!
    		• Godrej to put EON brand on premium range
    		•  VC sees online advertising to attract more investment
    		•  The million dollars worth (eye)ball game
    		• The commerce in cricket
    		• My World (Cup) of Dreams
    Source: Financial Express
     
    		• Zee Turner appoints MPG, Delhi, as AOR
    		•  Non-traditional media is the new mantra for Ogilvy, Bangalore
    		• Cairn India looking for agencies in India
    		• Pink Slip Awards 2007: Law & Kenneth wins the Grand Prix for Go Air
    		• The Internet blitzkrieg has struck
    		• DIREM Mumbai rebrands itself as Direxions
    		• Guest Article:The changing face of cricket coverage
    		• Guest Article:An overdose of mush
    Source: Agency Faqs
     
    International News
    		• CBS in ad-backed deal with YouTube for basketball
    Source: Yahoo
     
    		• Wieden Parts With Lead CD on Nike
    		• Legacy Snuffs Out Challenge
    		• Dems Question FCC's 'Credibility'
    Source: AD Week
     
    		• Product Placement Begins To Ebb, But Paid Deals Soar
    Source: Media Post
     
    		• Ad Revenues Up for Local Broadcast TV
    Source: TV Week
     
    		• $16.8B spent on Net advertising in ‘06: Interactive Advertising Bureau
    Source: DM News
     
    		• Liberal Group Aims Ad At Mont. Democrat
    Source: Guardian
    		• Report: 35% of Mobile Users Willing to Accept Incentive-based Ads
    Source: Digital Media Wire
     
    		• Cairn India appoints Ian Vann advisor, David
    Source: Hemscott
     
    		• Newpapers' advertising revenue falls in 2006
    Source: Houston Chronicle
     
    		• Orange staff 'reject' BB sponsorship
    Source: Digital Spy, UK
     
    		• Advertising Industry Prepares for £50m TV Gambling Boost
    Source: Online Casino News
     
    		• IAB to Congress: Don't Hinder Advertising
    Source : iMedia Connection
     
    		• Boston Globe Staffers Run Ad Condemning Outsourcing
    Source: DM News
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