15 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 65
Media, Advertising & Marketing Watch








 


Peter Mukerjea's broadcast venture INX Media officially launched
Mukerjea to launch TV network through INX Media & INX News. Hindi ent., English news & music chnl in 1st phase; regional ent & city-specific chnls in next. Direct Mukesh Ambani link denied.
 
 

UTV, 20th Century Fox to fund $57 mn for Shyamalan's movie
UTV and Fox to equally co-invest $57 million funding for M Night Shyamalan's next film The Happening.

TDSAT stays own voluntary Cas order
TDSAT stays own order on voluntary Cas in Orissa; Trai consultative panel unanimous that Cas must be mandatory.

Indian fans confident of success: Nielsen Study

ICC shines spotlight on children, young hit by Aids

Adidas' 'Impossible Is Nothing' brand campaign evolves

Indian YoungGuns bag four bullets

Ogilvy launches activation unit OgilvyAction

Unilever France’s edible products launched in Bangalore

Puma to sponsor Christel House Open 2007 golf tourney

Star's Heroes Project launches second PSA campaign

T-Com, Disney in movie licensing agreement

Zee Music launches animated vignette Bol Bachchan

Mirchi cracks the winning formula

Zapak targets women with Zapakgirls.com

TV Ratings
Top 10 Programmes (25/02/2007 to 03/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/02/2007 to 03/03/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Star One
Sahara One

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Today's Newsbreakers.......India
    		• Leo Burnett leads the ad agency comeback
    		•  Does it make sense to have competing ad awards?
    		• Soaps c. advertisers b. Cricket 400-cr
    		•  Pepsi finds Viru bubblier, dumps Dada
    		• UTI Bank identity may get new shine
    		• Beer makers say cricket fans ain’t canned
    Source: Economic Times
     
    		•  Raymond plans buyout in women’s wear segment
    		•  Scotland's Muslim cricketer covers up beer logo
    Source: DNA
     
    		• O&M launches activation co
    		• Reliance Retail in talks with global luxury brands
    		• i-Mate to target mass market thru global campaign
    		• ITC forays into snacks segment; to invest Rs 150 cr
    		• Boursin Cheese launched
    Source: Hindu Business Line
     
    		• Abby awards
    		• The North-South Internet divide
    		• Interactive brands
    		• Motoring ahead
    		• Growth under pressure
    		• Can Pond's work a miracle?
    		• Consumers are the new creative department
    Source: Brand Line
    		• HLL's talks with Zee leaves Star India red
    		•  ITC rolls out Bingo to take on Frito Lay`s
    		• Indian panorama
    		•  Cricket : TV supreme, chips fav snack
    		• Cricket waves
    Source: Business Standard
      
    		•  Jagran Prakashan increases ad rates of Dainik Jagran
    Source: Myiris.com
     
    		• Cigarette ad faces heat for making fun of Indonesian police
    		•  Shoppers’ Stop to extend pvt labels to accessories, cosmetics
    		•  Corporate campaigns line up cricketers
    		• Their mantra: spend globally, invest locally
    		• A bitter-sweet pill
    Source: Financial Express
     
    		• Triton and ‘Femina’ part ways; account moves to Republic
    		•  Nestle reshuffles agencies for its brands Bar-One and Everyday
    		• Dentsu Communications bags Schwabe business
    		•  Ambience’s Snehasis Bose joins IMRB International
    Source: Agency Faqs
     
    International News
    		• US advertisers spend $9B on display ads
    Source: BizReport
     
    		• $75 Mil. Pfizer Chantix to McCann
    		• DirectTV Hispanic to Euro RSCG
    		• Bravo Makes Web Buy
    		• FCC's Martin Faces House Dems
    Source: AD Week
     
    		• Sportskool, Jeep Drive Marketing Deal
    Source: Media Post
     
    		• Product: Double Fusion, Aspyr Bring In-Game Ads To Top Spin 2
    Source: Gamasutra
     
    		• Survey says: most advertisers plan more online video pitches
    Source: TechJournal South
    		• WPP's Sorrell suing former Italian head over
    Source: Hemscott
     
    		• Cops say man offered cocaine in Craigslist ad
    Source: Newsday
     
    		• Ford rapped over Bond ad
    Source: ITN
     
    		• EMAP Advertising appoints radio sales director
    Source: Marketing Week, UK
     
    		• OAAA: Outdoor Advertising Up 8% Last Year to $6.8 Billion
    Source : Brand Week
     
    		• Home Depot Direct cuts SendTec third-party advertising program
    Source: DM News
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