13 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 63
Media, Advertising & Marketing Watch








 


Sony turns to 'Star bahu' to revive prime time
SET has finally got its act on prime time together with actor-producer Smriti Irani's magnum opus 'Viruddh'.
 
 

UTV needs peak funding of Rs 1.5 billion for movies
UTV Software Communications will require a peak funding of Rs 1.5 billion for rotating its movie production slate.

Sony threatens action against ‘non-licensed’ hotels airing World Cup
Teams keeping vigil on ‘non-licensed’ restaurants, hotels beaming World Cup matches; action already taken in some cities.

World Sport Group to produce Cup coverage for Sony
mobile2win launches games around the World Cup
Google launches cricket World Cup campaign

VGC's Aditya Birla TVC wins silver at New York Fest

Fropper.com 'befriends all' with fresh ad campaign

Clios announce jury list for print campaigns category

PRCI to have global meet ’Metamorphosis’ in Bangalore

Tata Tea unveils flavoured tea 'Tata Tea Life'

Mattel celebrates Barbie's birthday with 6 yr old Pooja

44 applicants for uplinking TV channel signals

B'casting regulatory body to examine violations of codes

No proposal to increase FDI in FM channels

Ten Sports brings WWE superstar Mysterio to Mumbai

TV Ratings
Top 10 Programmes (25/02/2007 to 03/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/02/2007 to 03/03/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Star One
Sahara One

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Today's Newsbreakers.......India
    		• ADAG, Etihad Air in talks with ICC for '07-15 sponsor deal
    		•  Live score: Rs 500 cr & slog overs left
    		• Savoir Faire conquers Pune round of Brand Equity Quiz
    		•  UK's Indian food brand "Patak's" up for sale
    Source: Economic Times
     
    		•  Pinstorm reworks online agency game
    		•  FMCG, moving fast to retail
    		• Accreditation for digital agencies
    		• CONTRACT thrillers
    Source: Business Standard
     
    		•  Generation change as Chirac quits
    Source: DNA
     
    		• LG’s Fantasy Series notebooks do Bond proud
    		•  Yahoo! invites ad fraternity to put on their thinking caps for Cannes
    		• Debashis Paul named branch head of McCann, Delhi
    		•  Kent RO signs on another Deol after Hema Malini and Ahana
    Source: Agency Faqs
    		• VGC wins honour at NY fest
    		• Juice drink from Coca-Cola
    		• LVMH plans more Tag Heuer brand boutiques
    		• Hyundai rally to promote fuel-efficient driving habits
    		• TVS Motor launches new 100 cc bike
    		• AirTel World Cup offer
    		• JL Morison to grow non-Nivea portfolio
    Source: Hindu Business Line
     
    		• FMCG, moving fast to retail
    Source: Financial Express
      
    		•  India : Percept Holdings consolidates its presence in fashion domain
    Source: www.fibre2fashion.com
      
    		•  Big B-ad question: Should polio ad be banned?
    Source: CNN-IBN
     
    International News
    		• AOL Partners With PointRoll on New Ads
    Source: Newsday
     
    		• $130 Mil. Staples Mulls 3 Shops for Media
    		• Q&A: SMG's Gadsby
    		• Who Owns Your Big Idea?
    		• A Character Evolves
    Source: AD Week
     
    		• Fox Signs Mobile Ad Pact With Third Screen
    Source: TV Week
     
    		• ANA Calls for Brand-Specific Commercial Ratings
    Source: Media Week (US)
     
    		• Australia's ANZ Feb job ads up 3.4 pct from Jan, up 24.8 pct year-on-year
    Source : ABC News
     
    		• Coke And L'Oreal Partner On New Health Beverage
    		• MasterCard Lets Golfers 'Talk' to Legends
    Source: Brand Week
    		• Gambling ads ban to be scrapped
    Source: BBC
     
    		• Ad, publicity firms face big turnover in '07 - study
    Source: Reuters
     
    		• Group seeks nod for fast-food firms to self-regulate ads
    Source: Business Times - Malaysia
     
    		• Independent audits could further increase online advertising spend
    Source: Direct Traffic News
     
    		• U.K.`s Parlophone label adopts pay-per-click mobile advertising for Lily Allen
    Source: Monsters and Critics
     
    		• Gambling Ads on TV and Radio Will Start Airing in the UK
    Source:Casino Gambling Web
     
    		• Twin Ports advertising community results in from ADDY awards
    Source: BusinessNorth.com
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