12 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 62
Special Report








 


World Cup: News channels go the whole 22 yards
Cricket mania spreads to news channels.Here's a low down of what you can expect for the next 2 months.

 
 

Media, Advertising & Marketing Watch
Mukerjea's broadcast venture to roll out 8-10 channels for Mukesh
Mukesh Ambani, Temasek & clutch of investors back Peter Mukerjea with $300m for 8-10 chnnls; reality & news on agenda

DTH to boom: $5 bn market for five by 2012
Kotak Institutional Equities projects the growth of the DTH market by 2012 to hit a massive $5 billion.

Interview
'Size of ready to eat market Rs 700 m.'
Interview with ITC Foods Division CEO Ravi Naware.

S India leg of Minute Maid launch ends with Bangalore

S'pore Air shortlists DDB, Publicis & TBWA for creatives

Ignou to set up radio stations in 6 centres in North-East

Official song for cricket World Cup released

Nat Geo launches website for kids & tweens

Lux Body wash launches special edition

Air Deccan ad in Limca Book as longest commercial

Dentsu sets up shop in Chennai

TV Ratings
Top 10 Programmes (18/02/2007 to 24/02/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/02/2007 to 24/02/2007)
Star Plus
Zee TV
Sun TV
Sahara One
Star One
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• No global consumers yet, says Madison CEO
    		•  Fresh ad from Coke
    		•  Non-sport channels swing Cup deals
    		•  Buy Domino's pizzas, get online games free
    		•  Franchise body seeks removal of 5% cap on fees
    Source: Business Standard
     
    		•  On ad pitch, cricket is a clear front-runner
    		• Percept styles fashion with designers' talent hunt
    		•  Mudra bags Ahmedabad round of Brand Equity Quiz
    Source: Economic Times
     
    		• OMS wins Sobha Developers account
    		• Now, easier access to Australian food brands
    		• `Franchising can spur retail growth'
    Source: Hindu Business Line
     
    		•  Ad pitch for world cup
    		•  And now, even bloggers’ posts are being sponsored!
    Source: Indian Express
     
    		• Late-night cricket – Are there enough viewers?
    		•  Sprite’s homecoming harks back to basic premis
    		• Sun TV rejects Rediff.com’s latest commercial as offensive
    		•  McCann duo wins laurels at Barcelona Festival
    		•  Malaysian Media Congress to be held this April
    Source: Agency Faqs
    		• Associative marketing through films hog limelight
    		• Durables cos gather steam to cash in on World Cup
    		• Realty brands seek ‘star’ power
    		• Advertising in the real world
    		• AIDS awareness campaign to ride on World Cup 2007
    		•  ‘Good marketers recognise and pay for great work’
    		•  Bottled water makes a splash with flavours
    		•  Can’t tell your cokes apart? Sue someone
    		• Self-mocking celebrities drive humorous ads
    Source: Financial Express
      
    		•  Authentic Kanchi silk sarees to get special logo
    Source: The Hindu
     
    		•  IOC enters into marketing tie-up with Pantaloon
    		•  Mudra creates history at Brand Equity Quiz
    Source: Times of India
     
    		•  Thomas Cook ties up with ICICI Bank for travel card
    Source: DNA
      
    		•  Esha is Kent RO's new brand ambassador
    Source: nowRunning.com
     
    International News
    		• CNN airing ‘Divide Pakistan’ ads
    Source: Daily Times
     
    		• $600 Mill. Hyundai Looks at 4 Shops
    		• $35 Mil.+ N.Y. Lottery Starts Review
    		• Carat Makes 3% Staff Cut
    		• McBride Opens Cutwater
    Source: AD Week
     
    		• Singapore Girl creators lose airline ad account
    Source: Arab Times
     
    		• PIB: Magazine Ad Pages Up 1.8% in Feb.
    Source: Media Week (US)
     
    		• Cap firm first rejected Spike Lee campaign
    Source: Earth Times
     
    		• Groups criticize Granholm’s 2% service tax proposal in advertisements
    Source: Detroit Free Press
     
    		• Ads for fashion and soda pop pollute campuses
    Source: Xinhua
    		• On Advertising: Mobile phones are new frontier in advertising
    Source: IHT
     
    		• Claire Beale On Advertising
    Source: Independent
     
    		• Google Testing Cable TV Ads -- Report
    Source: Forbes
     
    		• Advertisements: ACTU fires new shot in Work Choices war
    Source : The Australian
     
    		• Mobile users more willing to load advertisements
    Source: InfoSync
     
    		• Mobile Web booming as ad, content platform: OPA
    Source: DMNews
     
    		• Alcohol Ads in NCAA Sports Targeted
    Source: ABC News
     
    		• Actor Jackie Chan to appear in an ad promoting Los Angeles County Sheriffs
    Source:Aliant
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