Indiantelevision.com's The Ad Linx Reporter dated 2 January 2007 - Global and Indian advertising news, information and data at yourh fingertips

2 January 2007

Volume 17 - Issue No: 14

Year Ender

'Era of subscription media content is approaching'
Lintas Media Services director Lynn de Souza says ads galore make it hard for viewers.

Media, Advertising & Marketing Watch
HTMT to prefer strategic investor in demerged media firm
Hinduja TMT has initiated talks; prefers to rope in a strategic rather than a private equity investor for its demerged media company.

TV9 plans to invest Rs 1.2 billion in regional news channels, Africa
TV9 plans Rs 200 mn for Kannada channel; Marathi, Gujarati on radar. Promoters to pump in Rs 600 mn to start Africa operations.

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Today's Newsbreakers.......India

	Outdoor advertising to see new tech blitzkrieg
	Blink and miss?
	The ART of marketing
	Johnson Controls rolls out energy savings products
	Bajaj Auto set to launch Crystal this month
	Source: Business Standard

	Newsmaker brands had substance
	Banned: Speeding, sex & social sloth
	Source: DNA

	The year of at least trying
	Perfect placement
	Ready for the Post Liberators?
	Ad firms make a beeline for creating radio spots
	Nissan to launch auto production in India
	Source: Financial Express

	Managing Sports,Moneywise
	Magic of brands
	India a stopover for global lux brands
	SRK may rule Lenovo out of KBC
	Driving consumers crazy
	Source: Economic Times

	‘Never say die’, the Camlin way
	STAR seeks a desperate fit for Shah Rukh in ‘KBC’
	Bates-David merger in a few months, but Venugopal becomes V-P, Bates Enterprise
	Saints and Warriors ends the year with three new businesses
	Divya Gururaj to ensure smooth transition of MediaCom to GroupM
	Source: agency Faqs

International News

	Ad Breakdown's pick of 2006
	Source: BBC

	Future Tense: JWT Spots 2007 Trends
	DoubleClick: Online Advertising Spurs WOM, Study What Works
	Source: Media Post

	Advertising: Bridgestone Golf Booms It Again
	Bebo To Roll Out Ad Widgets
	Source: Brand Week

	TV rules exploited to sell children junk food: study
	Source: Border Mail

	Forecast 2007: Media Agencies/Research
	Forecast 2007: Out-of-Home
	Source: Media Week (US)

	At Digital Dance, Few Partners Remain
	Will Mobile Ads Take Off In '07, Or Be Put On Hold?
	Source: Ad Week

	Medical ads need provincial government approval
	Source: China Daily

	Yanion eyes 20pc China Net advertising business
	Source: The Standard

	Claire Beale on Advertising
	Source: Independent

	AdTunes picks best ad music of 2006
	Source: AdJab

	Advertising: Emitch details Mitchell bid
	Source: The Australian

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