Indiantelevision.com's The Ad Linx Reporter dated 2 February 2007 - Global and Indian advertising news, information and data at yourh fingertips

2 February 2007

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Volume 17 - Issue No: 36

Media, Advertising & Marketing Watch

Cabinet clears decks for must provide law
Cabinet oks promulgation of ordinance making it compulsory for pvt b'casters to share feed of cricket events with pubcaster.

Broadcasting Bill to be fair and open: Dasmunsi
When broadcasting bill is ready, stakeholders will realise government's policy is open: I&B minister PR Dasmunsi.

NBC Universal's Wright calls for greater cooperation between govts for piracy fight
NBC Universal CEO Bob Wright calls for governments and businesses to join forces to combat piracy and counterfeiting.

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Today's Newsbreakers.......India

	Cricket, Big B outdo Shah Rukh on KBC 3
	Shoppers' Stop to tie up with B-schools to retain staff
	Volvo cars on Indian roads this year
	Way cleared for sharing sports live feed with DD
	Source: Hindu Business Line

	Quirky cartoon ads spark terror scare in Boston
	For Chinese society, a 'makeover' in manners
	Source: Times Of India

	Coke, Microsoft Citibank top brands
	Govt clears ordinance to ensure sports feed on DD
	Marketing spend's free flight getting RoI reality check
	Source: Economic Times

	Fido Dido, now on your mobile
	Ordinance forcing pvt players to share feed with DD cleared
	Source: Financial Express



	Ad focus shifts from products to consumers
	Madhukar Sabnavis: Brand-builders beware!
	Channels have to share live feed with DD, AIR
	Dabur plans herbal soaps
	Fido wants more
	Source: Business Standard

	Contract to handle creative duties for ‘DNA’
	POP Asia 2007: Façade, interiors pull in customers
	POP Asia 2007: Retail and branding go together
	Meera Sharath Chandra on the Interactive jury at Clio 2007
	Ozone to offer behavioural targeting to its clients
	Guest Article: Alvin Saldanha: iThink
	Source: Agency Faqs

International News

	Nike’s World Cup ad wins plaudits
	Source: Sports Journalists' Association

	Nielsen, Arbitron Form Apollo Venture
	Wal-Mart Claims 'Evidence' vs. Roehm
	Leo Burnett, Arc Define Executive Roles
	Cartoon Net Promo Sparks Boston Scare
	IPG Sets Date for '06 Results
	Source: AD Week

	Publicis lands £20m global Airbus advertising account
	Source: Brand Republic Bulletin

	Jason Kuperman to Head Up Agency.com China
	Source:Electronic Business Asia

	SKY Television And Mazda BT-50 Launch Advertising Campaign
	Source: 4RFV - Belfast,Ireland

	UAE: First-of-a-kind research proves effectiveness of in-store advertising
	Source: AME Info

	Advertising: using the hard shell on consumers
	Source: Reuters

	E&Y Unveils Media Auditing Practice, Will Focus On Compliance
	TV Marketing Gone Wrong Could Lead To Right Results
	Source: Media Post

	Apple revs up Mac attacks on Vista in extension of popular ads
	Source: Seattle Post Intelligencer

	Bango Makes a Play for Mobile Advertising
	Source: ClickZ News

	WWAV wins £5m Premierline Direct account
	Universal McCann wins Ofcom media account
	Google partner sites grow revenues
	Source: Media Week (UK)

	Study: TV Ads Overstate Benefits of Medication
	Source: NPR

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