Indiantelevision.com's The Ad Linx Reporter dated 12 February 2007 - Global and Indian advertising news, information and data at your fingertips

12 February 2007

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Volume 17 - Issue No: 42

Media, Advertising & Marketing Watch

Mumbai leads STB penetration, SEC A early adopters: Tam
Mumbai leads in conditional access system adoption with a 25 per cent penetration in set-top boxes, says Tam.

Cisco offers debt to cable operators, pushes Scientific Atlanta STBs
Cisco is willing to provide debt to cable operators in India, but they will have to use set-top boxes from Scientific Atlanta.

AIR's digitalisation to stretch beyond 2015
The All India Radio digitalisation programme may not be complete by 2015 due to shortage of funds.

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Today's Newsbreakers.......India

	3M display screen for in-store advertising
	Jump Games bags Fido Dido licence
	Air India to name new fleet after States
	Source: Hindu Business Line

	Durables riding realty boom
	You will hear Only Vimal once again
	Source: Business Standard

	DHL will go ‘All the way’ in its new India push
	Source: DNA

	Silence is golden
	KBC going through a slippery patch
	Brand Curry bags Spice Telecom's mobile phone retail venture
	Grey Worldwide's Sanjay Menon moves on
	Havas Media brings branded entertainment to India with B6
	Source: Agency Faqs


	BSNL may rope in Preity Zinta as its brand ambassador
	Brand Belief: Let the doc do all the talk
	Make Salman dance on your mobile tunes
	Source: Economic Times

	Turner ponies up $2mn to ease Boston’s panic pain
	Gillette lands a trio of star endorsers
	‘We’ll not use celebrities for above-the-line promos’
	Online sellers discover the power of video clips
	Source: Financial Express

	Chennai: Removal of unauthorised hoardings begins
	Source: The Hindu

	Online ads giving lost lovers a second chance
	Source: Times of India

International News

	On Advertising: A Web link between buyers and sellers of ideas
	Source: IHT

	GM to Edit 'Suicidal Robot' Spot
	Cartoon Net Chief Resigns After Scare
	73 Primedia Titles for Sale
	FBC Set to Debut in Q4
	Source: AD Week

	AIDS Healthcare Foundation Bans Pfizer Drug Reps
	TrimSpa Scrambles To Protect Its Brand
	Source: Brand Week

	New Global Insight Role at Interpublic Marcoms Agency
	Source: www.mrweb.com

	Dallas advertising firms rack up ADDY awards
	Source: Bizjournals

	IPA slams junk food ad ban
	Source: Marketing Week

	Reports: dMarc founders leave radio ad firm they sold Google
	Source: San Antonio Business Journal

	UAE advertising spend crosses $1 billion in ’06
	Source: Khaleej Times

	Korean advertising market grows 8.2 pct in 2006
	Source: Korea.net

	Junk food advertising ban outlaws cheese and marmite
	Source: The Mail

	Claire Beale on Advertising
	Source : Independent

	BT and Privacy, Part 5: It's In The Policy
	MSN Gets Casual
	Broadband Barriers
	Source: Media Post

	Discovery end sponsorship deal
	Source: www.eurosport.com

	Merchandiser seeks to cancel Disney's Pooh character rights
	Source: Boston.com

	Fairfax Earnings Fall on Advertising in Sydney
	Source: Bloomberg

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