1 February 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 35
Media, Advertising & Marketing Watch






 


Star looks to give mobile users a Plus experience
Service being positioned as solution for consumers to catch up on TV, sports, movies, shop and bank on the go.

 
 

'TOI' ties up with Tata Sky for marketing in Delhi
Tata Sky reportedly to collect monthly subscription fees from customers through circulation department of 'TOI'.

WWIL likely to raise $100 million via QIP
Wire & Wireless India Ltd, Zee's demerged cable company, is likely to raise $100 million through qualified institutional placement

Executive Dossier
'Broadcast professionals will benefit from technology choices at BES Expo 2007'
Interview with engineer-in-chief at AIR and president, BES AS Guin

BES Expo booming and globally accepted

Emami to cash in on 'Shilpa' syndrome

E&Y expands mkting risk services with media audit unit

Nick ramps up Feb-schedule with two new shows & SpongeBob 'Pakda Pakdi' contest

CNN launches documentary strand

Mobile ent. market could hit $ 77 billion by 2011'

TV Ratings
Top 10 Programmes (14/01/2007 to 20/01/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14/01/2007 to 20/01/2007)
Star Plus
Zee TV
Sun TV
Gemini TV
Star One
Sony Entertainment TV
Sahara One

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Today's Newsbreakers.......India
    		• Cricket vs Bollywood: Who wins this?
    Source: Economic Times
      
    		• Textile sector shops for Italian brands
    		•  Kinetic lines up three launches this year
    Source: Business Standard
      
    		•  Getting bigger bang for the buck
    		•  What's the big idea?
    		•  A golden initiative
    		•  The `new' and `improved' integration!
    Source: Brand Line
      
    		•  NEWSLINE IMPACT: Remove all hoardings, parties told
    Source: Indian Express
      
    		•  Repositioned, it was Red on target
    		• All that glitters is not 22 k
    Source: Financial Express
    		• Sam Balsara launches second outdoor agency
    		• Samsonite to open 50 stores in India; invest $10 million
    		• Reynolds plans product line with Tendulkar
    		• Philips unveils new TV brand
    Source: Hindu Business Line
      
    		•  Is that your brand riding the rickshaw?
    Source: Rediff
      
    		• Omnicom agency Ketchum all set to enter India through alliance
    		• The Midas touch
    		• Fido Dido moves beyond the 7UP turf
    		• Tribal DDB to handle online duties for PayMate India
    		•  From Zero to Hero, Nick charts out a roadmap ahead
    		•  ‘Metro Now’ to be rolled out on February 5
    Source: Agency Faqs
     
    International News
    		• AOL advertising sales jump 49%
    Source: Bizjournals
     
    		• GM Confirms Saturn Shift to Deutsch
    		• $150 Mil. Volvo Cuts to 4
    		• Riney Out as Sprint Picks Finalists
    		• Key Coke Creative Exits Wieden
    Source: AD Week
     
    		• Fergie To Become Next Candie's Girl
    Source: Brand Week
     
    		• Google Posts Q4 Profit, Plans to Expand Advertising Options
    Source: ClickZ News
     
    		• NI appoints group classified ad director
    		• Single advertiser sought for Wembley Park
    		• JCDecaux revenues up by 11.5%
    Source: Media Week (UK)
    		• US online help-wanted ads fall in January-report
    		• FDA says MGI Pharma tumor therapy ad misleading
    		• Allstate CEO sees aggressive auto ad expenditures
    Source: Reuters
     
    		• Ogilvy Taps Technorati For WOM Insights
    		• Bitter Pill: Docs, Ad Industry Clash Over Direct-to-Consumer Ads
    Source: Media Post
     
    		• Yahoo to Showcase Entertainment Brands
    Source: Newsday
     
    		• Ad campaign causes Boston alert
    Source: BBC News
     
    		• Online Casino Advertising Restricted
    Source: OnlineCasino.org
     
    		• PS3 ad in Xbox 360 game
    Source: PlayStation Universe
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