29 August 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 92
Adex Analysis

Consumer Durables' advertising on TV in H1 2007
 Consumer Durables sector advertised the most in the 2nd and 4th quarter of 2005-2006 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Broadcast regulator and Code must for TV: Asha Swarup
 I&B secretary Asha Swarup says government is committed to bringing in Broadcast Regulation Services Bill and Content Code.

DTH regulations should apply to HITS: stakeholders tell Trai
 Reulations for HITS should be similar to DTH, stakeholders say in a meeting.with Trai; differences stay on FDI cap & uplinking aspects.

WSG bags BCCI ground rights for $50 milion till 2010

Perspectrum bags Ajmal account worth Rs 40 million

Nielsen makes senior client servicing appointments

Radio Indigo to send two F1 fans to Monza

Cleartrip offers 40% cash back on weekend holidays

Novo Nordisk appoints McCann for ‘Diabetes’ campaign

NGC India scouts for 'Nat Geo Junior'

Walt Disney Home Entert. releases 'Mickey Mouse Clubhouse'

MGM signs on Ashley Tisdale of 'High School Musical'

CBS reality show 'Kid Nation' draws flak before premiere

Real Estate TV to start test signals from 1 Sept

'Heyy Babyy' grosses Rs 410 million worldwide

Times Now available on Watchindia.tv

Big FM launches in Surat

TV Ratings
Top 10 Programmes (12/08/2007 to 18/08/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (12/08/2007 to 18/08/2007)
Zee TV
Sony Entertainment TV
Star Plus
Sun TV
Maa Telugu
Gemini TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Hyderabad airport ad contract
    		• Nielsen appoints directors for client service initiatives
    Source: The Hindu Business Line
     
    		• GMR Infra awards advertising contract to Laqshya
    		• Check out the brand launches of this season
    		• High five
    		• The reading's on
    		• Right sized bite
    		• So, which colour you like?
    		• ICC won't bat for league, throws its weight behind BCCI
    Source: Economic Times
     
    		•

    Personal computer wars turn a volume-and-brand story

    		•

    Brands in the multiplex

    Source: Hindustan Times
     
    		• Drive to remove unauthorised hoardings
    		• Nielsen appoints 4 Directors for client service initiatives
    Source: The Hindu
     
    		•

    UK advertising magazine Campaign to be launched in India

    Source: DNA
    		• Social sector ads register 17% drop in print medium
    		•  NBA heroes will be here to lift basketball
    		•  Star may take 4 yrs to get into right orbit
    		•  Veeline to take swiss watch brand to 35 cities
    		•  Pantaloon sources potatoes through cold storages
    		•

    FMCG segments fail to entice Indians

    Source: Business Standard
     
    		•  Tata Indicom launches Samsung Flo
    Source: Financial Express
     

    • ITC to foray into soaps

    Source:Times of India
     
    		•  ‘Mid-Day’ eyes the broadcasting space
    		•  Congress MP owned Mega TV to fuel battle down South
    		• ‘Maxim’ ties up with National Geographic, Zapak
    		• Mobile Marketing Association to get active in India
    		• Mphasis’ Sandeep Dhar joins Sapient as MD, India operations
    		• Forrester awards effective use of social technology
    Source: Agency Faqs
     
    International News
    		• CNN.com Inks Multi-Year Advertising Agreement With Google
    Source: CNNMoney.com
     
    		•  $2.3 Bil. AT&T Media Contest Begins
    		• Mercedes Touts C-Class
    		• Hill, Holliday Wins Chili's
    		• $300 Mil. HP Push Launches via Goodby
    		• Ads Tally in 'South Park' Deal
    Source: Ad Week
     
    		• Scatter Market Sizzles, Network Ad Rates Rise Double-Digits Over Upfront
    Source: Media Post
     
    		• Puma Dances Into Fall Print Push
    		• Coors Leads the Way for Football Tie-Ins
    Source: Brand week
     
    		• Sask. Party outraged by NDP's 'porn' TV ad
    Source: CTV.ca
    		• China to ban tobacco advertising by 2011: report
    		• RTL Group H1 profits up on improved advertising
    Source: Reuters
     
    		• Nielsen: Select Products Score Strong Broadcast TV Audience Recognition
    Source: Media Week
     
    		• YouTube Ads Bypass User-Generated Video
    Source: TV Week
     
    		• AT&T Plans to Pick Single Advertising Agency for Marketing Plan
    Source: Bloomberg
     
    		• Politcal ad buys balloon in Iowa to $5M
    Source: USA Today
     
    		• Gambling operators ready for TV ads
    Source: Guardian
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