20 April 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 91
Media, Advertising & Marketing Watch






 


TV driven economy has room for growth: Subhash Chandra
TV driven economy has room for greater expansion & achieving Rs 500 billion target not a dream: Subhash Chandra at GoaFest.

 
 

ETV, Zee form JV to tackle Ortel; MSO issues contempt notice
Zee, ETV jointly set up new cable network to take on Orissa's Ortel; MSO sends notice to ETV for TDSAT order non-compliance

Star, Balaji announce JV for regional channels
Balaji Telefilms to hold 49% in the JV with Star for launching regional GECs; to put in Rs 600 mn for Vijay TV and Telugu chnnl.

B.A.G Films applies for uplinking license, to launch 4 channels

Sony Pics in promotional push for 'Spiderman 3'

Promotional initiative for 'man mein hai vishwaas'

Volvo appoints Euro RSCG, Mindshare & Genesis

Four new private FM Radio channels total up to 58

Zee Studio to showcase UTV–Palador’s ‘Olive Collection’

Discovery Channel introduces INDIA@ 8

Bindass channel logo unveiled

Sanjay Puthli joins Bindass as SVP - revenue & biz head

TV Ratings
Top 10 Programmes (01/04/2007 to 07/04/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/04/2007 to 07/04/2007)
Star Plus
Zee TV
Sun TV
Star One
MAX

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Big is beautiful for ADAG, to merge NIS Sparta with Mudra
    		• ZenithOptimedia looking at India acquisitions
    		• Blogs are bad for brands
    Source: Economic Times
     
    		• New highs for video game advertising
    Source: DNA
     
    		• TBWA bags Arcelor Mittal's ad biz
    		• Brand ambassador
    Source: The Hindu Business Line
     
    		• Whirlpool to invest $20 mn for new products
    Source: Financial Express
     
    		• Preity Zinta is GoAir's brand ambassador
    Source: The Hindu
      
    		• Ash-Abhishek in demand for endorsements
    		• Danone to return Tiger brand to Britannia
    		• Wedding planner
    Source: Business Standard
     
    		• Nitco Tiles business on its way to Mudra
    		• Blanket ban on hoardings: An opportunity wasted?
    		• Post merger Bates David Enterprise loses GBN business to Ogilvy
    		• PrimeSite to focus on out of home signage
    		• Zed Digital India eyes mobile developers
    		• Guest article: Manish Sinha: Us and Them
    Source: Agency Faqs
     
    International News
    		• Google's Profit Rises 69% as Advertising Sales Gain
    		• Gannett, New York Times Profits Decline on Ad Slump
    Source: Bloomberg
     
    		• Grade: Junk food ad restrictions 'patronising'
    Source: Digital Spy (UK)
     
    		• IPG's Roth Preaches Accountability
    		• Hachette Buys Ad Network
    		• Draft Focuses on Results
    		• CEOs Stress Creativity, Personnel
    		• FTC Readies Subpoenas
    Source: AD Week
     
    		• US lawmakers debate drug-ad limits
    Source: Earthtimes.org
     
    		• Reduction in alcohol advertising complaints
    Source: RTE.ie, Ireland
     
    		• TNS Forms Alliance With Integration
    		• Study Finds Viewers Will Engage For Minutes With Online Video
    Source: Media Post
    		• Mediaset CEO says advertising revenues in April 'going fairly well'
    Source: ABCmoney
     
    		• Classified ad decline weighs on U.S. newspapers
    Source: Reuters
      
    		• New stats show need for junk food ad ban: AMA
    Source: ABC News Online
     
    		• Hachette to Buy Jumpstart Automotive Media for $84 Mil.
    		• Meredith Partners With Learfield to Expand Rural Brand
    		• WB, CW, Toyota Pact for Marketing Campaign
    Source: Media Week (US)
     
    		• Serving Up Indigestion: FTC Issues Subpoenas on Kid Marketing
    Source: Brand Week
     
    		• 'Cocaine' drink ads won't refer to real thing
    Source: CNNMoney
     
    		• Tribune Co. Reports Q1 Loss On Weak Newspaper Ad Revenue
    Source: Editor & Publisher
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