19 April 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 90
Media, Advertising & Marketing Watch






 


Stage set for Goafest to plunge into 'debates & discussions'
Ad Conclave Thursday prelude to Goafest; Subhash Chandra, Martin Sorrell, Paul Aiello & Pramath Raj Sinha key note speakers.

 
 

TBWA wins Arcelor Mittal global ad, corp comm biz
Arcelor Mittal has awarded its creative advertising and corporate communication business to TBWA\, who will shoulder the responsibility for above and below the line corporate strategy, creative development and worldwide execution.

Promoters offload 9% in Dish TV to raise Rs 4.45 bn
Essel Group promoters have offloaded 9% stake in Dish TV to raise Rs 4.45 billion; to invest in WWIL and Dish TV.

Mag to handle creative duties for 'Deccan Herald'

CBS launches a company solution for advertisers

IMD partners INX to feed growing need for senior execs

Zee Cinema's new innovation, 'Cinema Hall'

New Carnatic music channel launched for DD direct

Intel unveils integrated media processor

Disney to release 'Meet The Robinsons' in India on 20 April

TV Ratings
Top 10 Programmes (01/04/2007 to 07/04/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/04/2007 to 07/04/2007)
Star Plus
Zee TV
Sun TV
Star One
MAX

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• O&M, Linterland vie for rural pie
    		• Bachchan family’s brand valuation soars
    		• Finally, blogging pays off
    		• One sat under the banyan tree…
    Source: Financial Express
     
    		• Irani counters Bachchan's ad, says UP needs CM like Modi
    Source: DNA
     
    		• Corporations envision better returns from bigger ball game
    		• Fun diet for kids
    Source: Business Standard
     
    		• Hoardings of protest put up at Manimajra farms
    Source: Indian Express
     
    		• The power of brand properties
    		•  Power play
    		•  Fusion fashion
    		• So, who's a right celebrity to use?
    		• Pitch to screen
    Source: Brand Line
    		• Arcelor-Mittal to launch new brand in June
    		• ESPN-Star seeks to rework ICC bid rates
    Source: Economic Times
     
    		• Future Group plans Blue Foods restaurant brands in airports
    		• Shree Cements' new brand
    		• Web page for `Dream Season' packages
    Source: The Hindu Business Line
     
    		• Motorokr: Abhishek Bachchan’s rocking performances
    		• LeagueOne ties up with Zoom for Women’s Beach Volleyball in India
    		• Suresh Balakrishnan is COO of Living Media-Associated Newspapers JV
    		• Kasturi Media to roll out Kannada channel; ropes in Zee’s Ajay Kumar
    		• Digital Picasso’s Sam King on New York Festivals jury
    		• Solutions appoints Rima Gupta as EV-P
    		• Vir Sanghvi to host food show on Discovery Travel & Living
    Source: Agency Faqs
     
    International News
    		• Mobile phone advertising triples in Japan, says study
    Source: America's Network
     
    		• Coke Revs Up 2%, Company To Bolster Out-Of-Home Experience.
    		• Game Plan: GSN Rebrands To Move Beyond Traditional Lineup
    		• NielsenConnect Unveils Operation At ARF
    		• Ad Campaign Trioka: Relevance, Utility, Value
    Source: Media Post
     
    		• $65 Mil. Amp'd Mobile Looks at 3 Shops
    		• Sirius-XM Union a Hard Sell
    		• Yahoo!, Google Gird for Ad Battle
    		• Content Unites Sprint, Unilever
    Source: AD Week
     
    		• Ericsson Touts Mobile TV Ads
    Source: PhoneContent.com
      
    		• FDA Closer to Banning New Drug Advertising
    Source: TV Week
    		• US kids watch too many TV junk food commercials
    Source: Xinhua
      
    		• Wal-Mart launches national ads touting green products
    Source: IHT
     
    		• US judge refuses to dismiss Google trademark suit
    		• Fidelity Investments launches new ad campaign
    Source: Reuters
     
    		• Kraft Net Falls Less Than Estimated as Ads Help Sales
    		• Televisa's First-Quarter Profit Falls 25 Percent on Advertising Revenue
    Source: Bloomberg
     
    		• US market sees video games as the next advertising channel
    Source: Creativematch
     
    		• Network-TV-to-Video-on-Demand Advertising Solution Launched
    Source: mediacaster
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