1 September 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 31





 

 Media, Advertising & Marketing Watch






 

 




 

Star India beefs up mobile audio service 'Voice'
Star announces full-fledged launch of Voice; the service now offers audio capsules of the leading shows in Star Network.
 
 

Channel [v] unveils new public service advtg campaign
There's a new public service advertising campaign from Channel [v]'s kitty and this time they are showcasing Mumbai's municipal mess in a new light. Named Co-operation Games 2006 .

Broadcasters look set to move court against pay channel price ceiling in CAS
Broadcasters in all likelihood to move the courts over Trai setting common price on all pay channels under CAS regime at Rs 5.

Trai fixes CAS pricing: Rs 5 per pay channel

CAS: Government populism may force low prices

Omnicom Media Group inks research deal with TiVo

BBH chairman John Hegarty to speak at Mipcom 2006

Nike unveils cricket footwear 'Air Zoom Yorker'

Radio Mirchi Delhi promotes ‘Hello Delhi’

SBI scores big on brand performance; study

MTV launches Viacom Brand Solutions through Xbox 360

Sahara One COO Bose quits; CEO Aditya takes control

Zee News goes interactive on Dish TV, sports to follow

Vijay TV announces 'fun & irreverent' Vijay Awards

TV Ratings
Top 10 Programmes (13/08/2006 to 19/08/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/08/2006 to 19/08/2006)
Star Plus
Gemini TV
Star One
Zee TV
Sun TV
Sony Entertainment TV
Maa Telugu

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Today's Newsbreakers.......India
    		• Dhoni in Mysore Sandal commercials
    		• Air-Deccan tickets on Travelguru Web site
    		• Customised marketing solutions from MTV Networks
    		• Lakshmi Mills new casual wear to hit marts soon
    		• STAR India's mobile service
    Source: The Hindu Business Line
       
    		• MTV to open 30 exclusive outlets by December
    		• eBay targets rural markets
    		• Lower the bar
    		• Power brands seek `combo` sales
    		• Madhukar Sabnavis: The grey shade of life
    		• Jamal Mecklai: The beginning of the beginning
    Source: Business Standard
     
    		• Cola aims to deflate pesticide bubble
    		• Bharti Airtel plans mega brand push
    		• Hindi movie channels back on air today
    		• Levi's may exit multi-brand outlets for exclusivity
    Source: Economic Times
    		• Rediffusion DY&R is ‘Agency of the Year’ at Delhi Ad Club’s ICE Awards
    		• NRS 2006: Most top English dailies see a marginal decline in readership
    		• NRS 2006: Growth in other media reach overshadows conventional media
    		• Sushmita Sen to endorse Levi’s Diva Jeans
    		• Microsoft and MTV Networks to develop programming content for Xbox 360
    		• AC Nielsen: SBI MF has strongest brand equity; ICICI, UTI come next
    		• Guest Article: Brand companionship
    Source: Agency Faqs
     
    		• Lucknow : SP flouts HC order, puts up hoardings
    Source: Indian Express
       
    		• Cops fight terror threat with ads
    Source: Mumbai Mirror
     
    International News
    		• China: Online advertising to hit over 4 bln yuan in 2006
    Source:Xinhua
       
    		• CBS Fills `Survivor' Ad Slot Left by GM
    Source: AP via San Francisco Chronicle
       
    		• Saatchi Exits Wal-Mart, Pursues Penney
    		• $100 Mil. MGM/UA Media to RPA
    		• Lowe London Picks Leader
    		• Clorox Taps Coke Exec as CEO
    Source: Ad Week
       
    		• National Ad Sales Up, Radio Rev. Down
    Source: Media Week (US)
       
    		• Monster Worldwide Announces Sale of TMP Worldwide Advertising & Communications Business in North America
    Source: Business Wire via MSN Money
    		• Electronic Arts signs video game ad deals
    Source: Reuters
       
    		• Number of US help-wanted ads declining
    Source: Monsters and Critics
     
    		• Alcohol-Marketing Watchdog Slams Industry
    		• Survey: Advertisers Flock to 'Untrustworthy' Media
    Source: Brand Week
       
    		• Comcast pulls anti-Knoedler ad
    Source: Rocky Mountain News
     
    		• Citizen Media Beats Big Media, YouTube Blows The Whistle
    		• MEDIA Magazine Announces 2006 Creative Media Awards Finalists
    		• MSN Preps AdSense Competitor
    		• 2006 OMMA Awards Finalists Announced
    Source: Media Post
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