9 October 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 56

Special Report







 

Television looks 'Outdoors'
The outdoor business is estimated to be growing at 20% and the size of the organized industry alone has been pegged at Rs 11 - 12 billion.
 
 

Media, Advertising & Marketing Watch
BIG 92.7 FM promo budget Rs 400 mn; Bangalore station launch on 9 Oct
 BIG 92.7 FM Bangalore station to launch on 9 October; Big's all India promotional budget pegged at Rs 400 million.

Liberty actively exploring India entry options
 Liberty scouting for an India partner; sees India as currently the best opportunity in Asia, even more than China.

Bates does an `Exotica' for The Pioneer group

O&M's Fevicol campaign wins silver at Ad Awards

Youths rely on Internet for TV, trend-watching: Study

Webel appoints Hanmer & Partners as national PR

ICC Champions: Stan Chart Bank reg official sponsor

Spice Telecom rolls out Rs 60 mn campaign in K'taka

Sahara One bags satellite rights to 'Khosla Ka Ghosla'

Dr E Sreedharan wins Zee Business Pinnacle award 2006

Spice gears-up for the forthcoming cricket fever

Ad Mad World
Ram Shankar - The Free Hand

TV Ratings
Top 10 Programmes (17/09/2006 to 23/09/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/09/2006 to 23/09/2006)
Star Plus
Zee Sports
Zee TV
Sun TV
Star One
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Tune In To Tomorrow
    		• Prime-time festival dhamaka
    		• CNN strategy: branding via event marketing
    		• It pays to be controversial
    		• A new way to ‘publish’ charts
    		• Buzz can be an amazing tool for creating intrigue
    Source: Financial Express
       
    		• `Go after your dreams like a mad man'
    		• Raymond launches Zapp! store
    Source: The Hindu Business Line
     
    		• British Berkefeld lines up Rs 20 crore for branding
    		• SABMiller to treat Indians with Peroni
    		• Rasna eyes 30% biz from tie-ups
    Source: Business Standard
       
    		• Bought by male order
    Source: Times of India
    		• ABN AMRO Van Gogh Preferred Banking signs up Rahul Bose
    Source: Moneycontrol
       
       
    		• Bank of India: Fostering relationships beyond the counter
    		• Promo Power: Minimising words, maximising gains
    		• Rediffusion’s Gangadharan to join ‘Cricinfo’ as head, marketing
    		• Avasthi of O&M to judge at Singapore Creative Circle Awards
    		• Hard drive plays matchmaker for HP, MTV
    		• Patrick Stahle appointed CEO, Aegis Media, Asia Pacific
    		• ABN AMRO signs Rahul Bose for Van Gogh Preferred Banking
    Source: Agency Faqs
     
    International News
    		• Qatar Airways begins worldwide ad blitz to promote Asian Games
    		• Efonica concludes online advertisement campaign
    Source: The Peninsula
       
    		• Nike, CP+B in Talks
    		• New World Order: Learn to Let Go
    		• Berman to Leave Leo Burnett
    		• Age Demos Rise at Social Network Sites
    		• UM Hires EVP for New Planning Unit
    Source: Ad Week
     
    		• Jim Farley Named Grand Marketer of the Year
    Source: Brand Week
     
    		• Burrow slams Telstra advertising budget
    Source: Nine MSN
       
    		• Political Ad Uses Foley Scandal for November Race
    Source: ABC News
    		• On Advertising: Swearing off harmful fare
    		• Spanish judge orders suspension of TV advertisement for Catalan team
    Source: IHT
       
    		• Claire Beale On Advertising
    Source: Independent
       
    		• Aegis shareholders to vote on Bolloré's plans
    		• Sugar reinstates Rimmel as model search sponsor
    Source: Media Week (UK)
       
    		• Charles Saatchi sells remaining stake in M&C Saatchi
    Source: Brand Republic Bulletin
       
    		• FHM Moves Alcohol Ads, Due to Underage Cover Girl
    Source: Media Week (US)
     
    		• Specific Media Launches Retargeting.com for Online Advertisers
    Source: www.hostsearch.com
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