6 October 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 55

Media, Advertising & Marketing Watch







 

Aastha Broadcasting to set up ad sales division
 Spiritual channel Aastha setting up own advertising sales division; ends arrangement where Sahara One used to manage its ad sales.

 
 

Nimbus pegs 2-channel package price at Rs 58
 Nimbus Sports Broadcast quotes premium price for 2 of its channels: Neo Sports & Neo Sports Plus stand at Rs 40 each; bundle price Rs 58.

Percept Holdings wins United Bank ME commn mandate
 Percept Holdings has been awarded United Bank Limited (UBL) integrated Middle East communication mandate.

MSOs get CAS authorisation letters
All the major MSOs receive "CAS authorisations" from Trai, which clears the way for awareness campaigns to kick off from 15 October.

TNS taps Froggatt as global sector technology head

Mudra Kidstuff Promos & Events hosts Promo Power 06

UN Millennium & IAA launch InterAd XI competition

AdFest promotes Intercontinental Advertising Cup

MPA Faceoff: BCCI rebuffs ICC's threat of losing WC

Vijay to launch celeb dance show 'Jodi No.1' on 7 Oct

Cartoon Network goes the live action way with its first original TV movie 'Re-Animated'

TV Ratings
Top 10 Programmes (17/09/2006 to 23/09/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/09/2006 to 23/09/2006)
Star Plus
Zee Sports
Zee TV
Sun TV
Star One
Gemini TV

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Today's Newsbreakers.......India
    		• Ad industry needs good negotiators to get value
    		• Tata Sky to invest Rs 3,000 cr
    		• Media buying space lures new players
    Source: Economic Times
       
    		• Titan's Sonata plans outsourcing gambit
    		• HLL launches anti-marks cream variant
    		• CavinKare enters homecare hygiene segment
    		• Media most trusted institution: Survey
    Source: The Hindu Business Line
     
    		• Neva enters home furnishings market
    		• Job profile jokes
    Source: Business Standard
       
    		• Lee Cooper forms JV with Pantaloon
    Source: Financial Express
       
    		• Nike creates new ad
    Source: Moneycontrol
    		• Marcom to give desi flavour to FedEx
    Source: DNA
       
    		• Govt’s ad policy set to draw media ire
    Source: Indian Express
       
    		• Promo Power: Consumers love being lured by promotions
    		• Promo Power: For in-school marketing, children show the way
    		• Creating an ‘unbreakable’ piece of communication
    		• Lodestar Universal unveils mechanism for better segmenting television audiences
    		• Reliance Textiles assigns Vimal to Grey Worldwide, media duties to Vibrant
    		• JWT’s Ashish Sood joins Brand Curry as senior V-P, creative
    Source: Agency Faqs
     
    International News
    		• Microsoft rolls out global ad package
    Source: Digital Bulletin
     
    		• Publicis regroups in Paris
    		• Capital launches marketing campaign for new promotion
    Source: Media Week (UK)
     
    		• Chinese cosmetics consumer sues movie star for misleading advertising
    Source: Xinhua News Agency
       
    		• GM, Nissan, Renault Halt Talks
    		• Gateway Returns to Initiative
    		• Shell Group Selects G2
    		• Web Ads Augment TV Upfront
    Source: Ad Week
     
    		• Optus prepares for ad campaign on 3G
    Source: Australian IT
     
    		• Capital Radio launches ad campaign
    Source: mad.co.uk
    		• Google continues to plumb new advertising opportunities
    Source: IHT
       
    		• PodZinger Launches Podcast Ad Network
    Source: TechWeb
       
    		• Tag Heuer seeks network for luxury ad brief
    		• Advertising Association picks Tory frontbencher as new DG
    Source: Brand Republic Bulletin
     
    		• ASIC tells miners: stop "advertising" on ASX
    Source: WA Business News, Australia
       
    		• MindShare Finds Many Kids Watch TV Via Web
    		• Marketer To TV Society: Integration Is Your 'Sweet Spot'
    		• Podzinger Rolls Out Ad Network
    Source: Media Post
     
    		• Drugmakers Boost 1st Half Ad Spending 9%
    Source: Houston Chronicle
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