27 October 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 70

Media, Advertising & Marketing Watch







 

Radio City moves to common frequency of 91.1 FM
 Music Broadcast Private Ltd promoted Radio City switching to common frequency 91.1 FM, effective Friday, 27 October.

 
 

Orchard Advertising wins Subhiksha's creative account
Orchard Advertising, a division of Leo Burnett has bagged the creative duties for Chennai-based supermarket chain Subhiksha.

Zee Tele Q2 revenues up 38% at Rs 4.6 billion; Net Rs 333 million
 Operating profit Rs 338 million, after expensing of initial investments in new activities viz. Zee Telugu, Zee Smile, Zee Sports and others.

Indian consumers go the conventional way: ACNielsen

Star ropes in Karen Davidson as SVP ad sales

UK's Ofcom OKs sponsorship of TV, radio channels

India not on EchoStar radar 'in the near term'

Hungama TV Captains Hunt auditions kick off 28 October
Mattel unveils 'Barbie in the 12 Dancing Princesses' dolls, playsets & consumer products

TV Ratings
Top 10 Programmes (01/10/2006 to 07/10/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/10/2006 to 07/10/2006)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment TV
Gemini TV

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Today's Newsbreakers.......India
    		• DraftFCB aims to provide holistic brand solutions
    		• Conventional ads still in vogue for Indians
    		• Dockers to unveil women's range, footwear
    		• Reliance to give Pepsi, Coke a desi punch
    Source: Economic Times
     
    		• Likelihood of further price hike in ad rates: Zee Telefilms
    		• Is ambient media advertising the new way to get at us?
    Source: Moneycontrol
     
    		• Print, television ads biggest drivers for Indian consumers
    Source:Indian Express
       
    		• It's commercial
    Source: Times of India
       
    		• Maruti Suzuki most favoured co: Survey
    Source: The Hindu Business Line
    		• Ad business sets FM cash registers ringing
    		• Online ads a hype, oldies are hip: Survey
    		• Game on!
    		• McDonalds Kolkata store, logistics hub by this winter
    Source: Business Standard
       
     
    		• PayMate India calls for creative and media pitch
    		• STAR News: Make way for the leader
    		• Prasoon Joshi to be a judge at D&AD for second consecutive year
    		• PDM India’s Prashant Powar moves to Lowe Scanad, Tanzania
    		• New magazine, ‘Complete Wellbeing’, to be launched
    		• Guest Article: Ajay Sood: Whither great client servicing professionals?
    Source: Agency Faqs
     
    International News
    		• Carat wins top prize at Media Week Awards
    		• Virgin signs Powerade as sponsor
    Source:Media Week (UK)
     
    		• Clear Channel Weighs Sales Options
    		• Olympus Goes Into Play
    		• Wal-Mart Joins Project Apollo
    Source: Ad Week
     
    		• China's new online video spoof mocks TV commercials
    Source: People's Daily Online
     
    		• Wal-Mart May Pick Draft FCB, Carat for Ad Account
    Source: Bloomberg
       
    		• ITV drags rivals down a dead end street as advertisers switch to net
    Source: Gaurdian
    		• Company successful in helping advertisers target Asians
    Source: Asians in Media
       
    		• Ottawa launches complaint against new US ad
    Source: CTV.ca
     
    		• Wal-Mart Breaks Ties With Key Ad Agency
    Source: Houston Chronicle
       
    		• MySpace, TBS Sponsor Video Comedy Contest
    		• Dem Bloggers Ready 'Google Bomb' Campaign
    Source: Media Post
     
    		• AUSTRALIA: Labor's 'grubby' ad starts campaign rolling
    Source: Asia Media
     
    		• CNNIC: Blog Advertising In China Still Immature
    Source:ChinaTechNews.com
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