26 October 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 69

Media, Advertising & Marketing Watch







 

Discovery gets all fashionable with high heels
 Discovery acquires the one hour special 'High Heel Confidential' from Canadian firm CBC. It also licensed Rainbow 4 shows on the same theme
 
 

TBWA bags Rs 80 million Dukes account
 Following a multi-agency pitch TBWA\India has won the Dukes business worth over Rs 80 million.

Videocon mulls entry into DTH market
 After aborted attempts to start a TV channel, Indian consumer electronics major Videocon Industries now is trying to cobble together a DTH dream.

SaharaOne and Filmy accept CAS ceiling price of Rs 5
 As pre the directive issued by the Trai, Sahara One Media declares the a la carte rates of SaharaOne & Filmy at Rs 5.

AT&T to be WilliamsF1 racing team sponsor

Nokia at the peak of Asia's Top 1,000 Brands survey '06

Coca-Cola launches premium beverages in Mumbai

E! inks Asiapac mobile deals with Foxtel, Vodafone

SPTI promotes Hatamiya to executive VP Marketing

Nicktoons Network to offer animated TV content on iTunes
Dreamworks, Nick announce tie-up to bring big screen properties to TV

TV Ratings
Top 10 Programmes (01/10/2006 to 07/10/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/10/2006 to 07/10/2006)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment TV
Gemini TV

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Today's Newsbreakers.......India
    		• Regulatory body to check misleading ads proposed
    		• VF Arvind looks to ramp up presence of Jansport brand
    Source: The Hindu Business Line
     
    		• Karva Chauth
    		• Everybody! Paint lagao!
    		• Celebrating a new future
    Source: Brand Line
     
    		• Yahoo India bets on online ads
    		• Of brand sluts and the Chindia century
    Source: DNA
       
    		• JWT explores new biz options
    Source: Times of India
       
    		• Advertising is a serious business”, BBDO Pvt ltd
    Source: PaGalGuY.com
       
    		• 'Need for closer ties for bigger clients'
    Source: Business Standard
       
    		• Govt. to launch campaign to create HIV/AIDS awareness
    Source: The Hindu
    		• Assocham proposes advertising watchdog
    		• The game has just begun
    		• Netting more customers
    		• Cuticura gets a makeover
    Source: Financial Express
     
    		• Retail chain Subhiksha falls into Orchard’s lap
    		• ‘PC World’ largest selling IT magazine, says ACNielsen news-stand survey
    		• Dukes appoints TBWA, India, as its creative partner
    		• Disney launches nationwide promotion, ‘Disney’s Little Princess’
    		• NDTV launches job portal
    Source: Agency Faqs
       
    		• Sangini brand eyes Rs 30-cr mark in '07
    		• Kids market is no child’s play here
    		• Traditional trade channels still a draw for retail biggies
    Source: Economic Times
       
    		• WSJA as valuable business publication: Advertising Campaign
    Source: Money Control
     
    International News
    		• Ofcom allows sponsorship of entire radio stations and TV channels
    		• Strongbow to sponsor LIVINGtv's Most Haunted Live
    		• Aegis calls for shareholders to block Bollore
    Source:Media Week (UK)
     
    		• $570 Mil. Wal-Mart Selects DraftFCB, Carat
    		• Cable Concern Enlists MediaVest
    		• Second Act for Aegis, Bolloré
    		• Marvel Turns to Soap Opera for Help
    		• Connors, Welch Eye 'Globe' Acquisition
    Source: Ad Week
     
    		• Governments will like Google's ad-free custom search engine, analyst says
    Source: iT News
     
    		• CNN Scores Three Advertisers for Mid-Term Election Coverage
    Source: Media Week (US)
    		• News Corp, Nielsen end ratings dispute in 8-yr deal
    Source: Reuters
       
    		• Mobile Phone Subscribers Support Incentive-Based Advertising
    Source: Cellular-News
     
    		• Survey: Convenience, Ad-Skipping Stoke Online TV Viewing
    Source: TV Week
       
    		• Havas Consolidates MPG Media Units Under Havas Media
    		• Coca-Cola Joins Exploding Soda Craze
    Source: Media Post
     
    		• Shower gel ad a source of concern
    Source: Guardian
     
    		• NY Times Sued by Jane Pauley Over Ad Supplement
    Source:Bloomberg
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