Indiantelevision.com's The Ad Linx Reporter dated 16 October 2006 - Global and Indian advertising news, information and data at yourh fingertips

16 October 2006

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Volume 16 - Issue No: 61

Media, Advertising & Marketing Watch

Radio Mirchi maintains position; Red FM scores: ILT 06
Radio Mirchi maintains numero uno position in Delhi & Mumbai mrkts; Red FM records growth of 64% in Mumbai, while its reach in Delhi touches 35%.

Zee Turner channels switched off in Jaipur city
Zee Turner switches off 19 bouquet channels on a leading MSO in Jaipur due to non payment of outstanding cable subscription charges.n.

Special Report
Star Plus seeks its break; Zee improves: Hindi GEC Q3 Study
Star Plus seeks a good break to maintain its leadership position; Zee TV consolidates 2nd spot: Hindi GEC Q3 2006 study.

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Today's Newsbreakers.......India

	'Big B' is the lord of endorsements
	Love plays Cupid in celebrity selection
	Nike just does an Indian version
	Shah Rukh on Pepsi's 'Blue Billion Express'
	Source: Economic Times

	Hindi daily taps Chhattisgarh
	Source: Business Standard

	Elvis Presley ad becomes a hit on the Internet
	Source: South Asian Women's Forum

	Going global? Think local
	Branding the net
	Source: Times of India

	Mother Dairy plans brand expansion
	Godrej drive on anti-dengue, chikungunya
	Source: The Hindu Business Line

	BCCI refuses to compromise in sponsorship row
	McCann wins Compaq a/c
	Source: DNA

	Looking into reel future
	Source: Financial Express



	Xbox 360: Are you game for it?
	IRS 2006 R2: ‘TOI’ continues as Mumbai’s favourite, ‘Mumbai Mirror’ ahead of ‘Mid-Day’
	Bates Enterprise bags creative duties for UNICEF’s polio immunisation programme
	Mudra bags the creative duties for The Grand Bhagwati
	MAA Bozell’s Amarnath Varma joins Oxygen Communications as V-P, discoveries
	Source: Agency Faqs

International News

	Y&R Wins Palm's Global Account
	Social Networks See Back-to-School Drop-off
	Radio Net Files for Bankruptcy
	NFL Calls for Super Bowl Spot
	UM Hires EVP for New Planning Unit
	Source: Ad Week

	Reebok and Konami team up for in-game ad deal
	Red Bull uses mobile to promote TV show
	Source: Media Week (UK)

	TV ad aims to stop young drinkers
	Source: BBC

	Ad expenditure on the Net expected to rise 84pc
	Source: Seattle Post Intelligencer

	Merril Downgrades Ad-Spend Forecasts
	Source: Media Week (US)

	On Advertising: Blogs give PR new job
	Source: IHT

	Claire Beale on Advertising
	Source: Independent

	All-star BBC advert becomes internet hit
	Source: Digital Spy (UK)

	Reebok gets biggest in-game ad deal ever
	Source:Gameplanet

	Financial Services Companies Claim 28% Of September Web Ads
	Katz Radio Launches Mobile Ad Service
	Source: Media Post

	DPWH to remove billboards on Commonwealth Avenue
	Source: INQ7.net, Philippines

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