Indiantelevision.com's The Ad Linx Reporter dated 13 October 2006 - Global and Indian advertising news, information and data at yourh fingertips

13 October 2006

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Volume 16 - Issue No: 60

Media, Advertising & Marketing Watch

Star India locks in 'KBC' rights for next five years
Star India's gameshow Kaun Banega Crorepati is coming back for another five seasons, Star in talks to sign on an advertiser for all five seasons.

After Europe, India where Time Warner focus is: Parsons
Time Warner chairman & CEO Richard Parson sees India as the priority international market after Europe for his organisation.

Star Plus applies 'Kids' formula on weekends with 'Lucky'
After launching 'Antariksh' in Monday - Thursday 8 pm band, the channel has now slotted a kids show 'Lucky' in its Saturday 8 pm slot.

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Today's Newsbreakers.......India

	Mudra Institute`s brand fest from October 27
	Goodcare sets apart Rs 1.5 cr for promotion
	Tata Sky plans wider presence in Gujarat
	HLL to expand Bru market
	Dish TV ties up with Disney arm
	ITC launches new greeting cards range
	S Kumars' retail arm likely to unveil economy brands
	Source: Business Standard

	Pepsi puts Ganguly in ad gamble
	Indian media firms go outdoors to garner ad space
	Source: NDTV.com

	Avoid targeted ad war, Maruti, Hyundai told
	Source: Economic Times

	HLL brews a `live' hoarding idea
	Rasna's mocktails targeting youth
	Cartoon Network's concept contest
	Source: The Hindu Business Line

	Media firms go outdoors to garner ad space
	Diller chases web audiences, ads with jokes, film clips
	Source: Financial Express

	For Ma Foi, glam goes flashy & European
	Playboy files lawsuit to protect bunny logo in China
	Source: DNA


	Dhar & Hoon parts ways with M&C Saatchi, launches Serum
	Euro RSCG, MPG, bag Grand Hyatt
	Media Review ’06: Mass market turning into a mass of niches, says Sameer Nair
	Radio Mirchi most listened to station in Mumbai and Delhi, says ILT
	Times Now’s Sudha Sadanand joins Big 92.7 FM as programming head
	Source: Agency Faqs

International News

	EU issues last warning on tobacco ads
	Source: Malaysia Sun

	$125 Mil. Alcatel Lucent to Euro RSCG
	Lachky to Lead A-B Creative
	Merrill Trims Ad-Spend Forecasts
	Priceline Eyes 5 Shops
	Coke Unveils Enviga
	Source: Ad Week

	First Cantwell, McGavick debate echoes themes of TV ads
	Source: Seattle Post Intelligencer

	Double Fusion, Playwize Bring In-Game Ads To Poker Game
	Source: Gamasutra

	Thailand to ban alcohol ads from media
	Source: TODAYonline

	Dennis Kerslake returns to Publicis Dialog
	Source: DMBulletin

	Merril Lynch Downgrades Ad Spending Forecasts
	Source: Media Week (US)

	Analysts Downgrade Ad Outlook -- Again -- Detect Shift Vis-A-Vis Economic Growth
	Ratings Spin Din: Agency Execs Say Nets Are Creating Confusion
	Source: Media Post

	Journal Register Company Reports Period Nine Advertising Revenues
	Source: Business Wire

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