12 October 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 59

Media, Advertising & Marketing Watch







 

Hungama TV clocks its highest ratings
 Hungama TV boasts of maximum ratings with 182 GRPs for week 39, 'Doraemon' and 'Shinchan' together contributing 105 out of 182 GRPs.
 
 

Sony pulling out all the stops for Bond film
 Sony Pictures will be releasing 'Casino Royale' one of India's biggest film next month,which is expected to fare even better than 'Spiderman 2'.

MTV Networks AsiaPac fires staff; Nigel Robbins out
 Company decentralizes its Singapore-based regional operation to drive growth of its TV and digital media businesses in local markets.

RJ Corp to open “Disney Artist” stores in India

Zee Cinema initiates marketing innovation for Big B fest

eBay India celebrates the festival of lights

Kevin Arrix is MTV US senior VP, digital advertising

ICC sets 7 Nov for AV rights tenders submission

Zee TV unveils 'Jeena Isi Ka Naam Hai' second season

Zee Cafe gets into action mode with 'Without A Trace'

MTV ropes in Sony's Nina Jaipuria as Nick head

TV Ratings
Top 10 Programmes (24/09/2006 to 30/09/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/09/2006 to 30/09/2006)
Star Plus
Zee TV
Star One
Sun TV
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Disney forays into retail via pact with RJ Corp, opens Artist stores
    		• Arvind to revamp four brands
    		• It works, sir
    		• Bank of Maharashtra to go in for image makeover
    Source: Business Standard
       
    		• Do marketers overly rely on festive season to drive sales?
    Source: Economic Times
       
    		• RJ Corp, Disney unit in franchisee pact
    		• Arvind Brands plans revamp of own brands
    		• Madura Garments plans branded footwear line
    Source: The Hindu Business Line
     
    		• Mother of all weddings
    		• A real disaster?
    		• Promo predicament
    		• Pepsi, Coke or neither?
    		• Seek, and you shall find
    		• Full of plans
    Source: Brand Line
    		• Sports TV: Ready for action
    		• A new strategy for rural success
    		• Use local content, global tech
    Source: Financial Express
       
    		• All about ad-ding up effectiveness
    Source: DNA
    		• IRS 2006 Round 2: ‘Saras Salil’ maintains top spot amongst magazines
    		• IRS 2006 Round 2: Media consumption increases, time spent decreases
    		• There’s war on the dance floor
    		• Fisheye Creative bags Levi’s footwear
    		• Dentsu all set to launch media entity; Takashi Koyanagi appointed EV-P
    		• Brand Curry launches Brand Curry Active under Arjun Chopra
    		• Bigger role for Anirban Mozumdar of Leo Burnett
    		• Guest Article: Please hold the line, sir
    		• ‘Dainik Bhaskar’ launches Jalandhar, Amritsar editions
    Source: Agency Faqs
     
    International News
    		• Dubai Lynx announce the jury presidents for the inaugural awards
    Source: AME Info
       
    		• Pizza Hut Approves BBDO Concepts
    		• MEC Adds More Energizer
    		• Gallo to Lead Sprint at TBWA\C\D
    		• Arbitron Sues The Media Audit
    Source: Ad Week
       
    		• House Gop Revamps TV Ad Campaign Plans
    Source: Guardian
       
    		• ASA raps ‘misleading’ casting agency
    Source: Stage
     
    		• Gannett 3Q Earns Fall on Weak Ads
    Source: Houston Chronicle
    		• Advertisers use Islam to woo Saudis during Ramadan
    Source: Reuters
       
    		• CHINA: CCTV offers advertisers a cross-media edge
    Source: Asia Media
       
    		• Celebrities embrace advertising's limelight
    Source: IHT
       
    		• Live Ratings Kill Network Ad Yield, Hundreds Of Millions Sacrificed
    Source: Media Post
     
    		• Panasonic Canada Launches New Ad Campaign
    Source: Marketnews.ca
     
    		• As viewers tune out, advertisers come on
    Source: Monsters and Critics
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