11 October 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 58

Adex Analysis







 

Analysis of Govt advertising on TV during January-August 2006
 A huge 2.5 times jump in Government advertising during January-August 2006 over January-August 2005: AdEx India.
 
 

Media, Advertising & Marketing Watch
51.2 million C&S homes in India: IRS 2006
 MRUC survey notes that the number of C&S homes has gone up from 49.1 mn in previous R15 survey to 51.2 mn in latest R16.

I&B ministry to run an awareness campaign ahead of CAS rollout
 Month long campaign planned for enhancing consumer awareness; I&B minister says roadmap for Cas has been smoothened.

Trai issues additional QoS instructions

Cannes Ad Festival appoints Philip Thomas as CEO

Sony Pictures gets ready for a new sensation

Zee Cinema celebrates 100 weeks of 'Shanivaar Ki ...'

Star Plus announces Two-hour Diwali special show

Zee Sports to broadcast India-Japan AFC Asian Cup match

Cartoon Network to explore Indian talent for 'Snaptoons'

TV Ratings
Top 10 Programmes (24/09/2006 to 30/09/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/09/2006 to 30/09/2006)
Star Plus
Zee TV
Star One
Sun TV
Sony Entertainment TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Dainik Jagran, Bhaskar are top two: Survey
    		• Google to get notice on Orkut hate campaign
    		• UB in talks with W&M for licensing of brands
    		• Assam Tea Co re-enters packet segment, rolls out two brands
    		• Video piracy, falling viewership deepen crisis in Tollywood
    Source: Business Standard
       
    		• The second coming
    		• Star blight
    		• The great cover up
    		• Bawdy copy
    		• Starts and fits
    		• Click
    		• No blogjam
    Source: Economic Times
     
    		• Small IT firms script new branding strategy
    Source: Financial Express
    		• South Indian Bank plans to change logo
    		• Vedic touch to corporate logos
    		• Media, business most trusted institutions: Study
    Source: The Hindu Business Line
       
       
    		• IRS 2006 Round 2: Readership of dailies declines; ‘Dainik Jagran’ firm at No. 1
    		• IRS 2006 Round 2: ‘The Times of India’ rules the roost amongst English dailies
    		• Radio is the magic catalyst that enhances all media
    		• Internet now a primary source of information and research: survey
    		• Cartoon Network launches pan-Asian animation contest ‘Snaptoons’
    Source: Agency Faqs
     
    International News
    		• Australian advertisers accused of “corporate paedophilia’
    Source: Khaleej Times
       
    		• Magazines Turn to Brand Managers
    		• Euro RSCG Adds Osteo Drug Account
    Source: Ad Week
       
    		• Fox to Advertise On Times Square's 1,400-Sq.-Foot Screen
    Source: Media Week (US)
       
    		• Viacom MD backs ITV with call to end CRR
    		• PHD set to get Warner Music account
    		• France leaves Avanti to join taxi ad company
    Source: Media Week (UK)
     
    		• McGuinty defends government's TV ads
    Source: Toronto Star, Canada
    		• MTV Networks Names Herman to Digital Ad Sales Post
    Source: TV Week
       
    		• Qantas fined $NZ380,000 for misleading advertising
    Source: Radio New Zealand
       
    		• Democratic Group Slams Sen. Allen In Ads
    Source: Guardian
       
    		• Nielsen, NetRatings 'Fuse' TV And Online Ratings, Plan Single Sample
    		• Nielsen To Record College Students' TV School Viewing
    		• Lad Mags See Ad Pages, Revenue Fall
    Source: Media Post
     
    		• Brazil: São Paulo Bans Outdoor Advertising
    Source: Gringoes.com
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