7 November 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 77
Media, Advertising & Marketing Watch








 

Multi-platform distribution strategy key to media success
 Standard & Poor's Equity Research says media companies need to develop multiple content distribution platforms for digital & wireless exploitation.
 
 

BCCI, ICC resolve MPA differences
World cricket's governing body and the Indian board have resolved their differences over the Members Participation Agreement (MPA).

Media stocks big gainers
 The BSE benchmark Sensex gains 56.10 points to scale a new high of 13,186.89 on Monday; most media stocks firm up on strong buying.

Fathom Online introduces search marketing analytics in US

Vidhu Sagar joins India Today as senior GM marketing

Canon to zoom in on Sachin Tendulkar in 2007

BBC World is available on Tata Sky

Eight teams in Champions Trophy in 2008

Kaleidoscope to premiere 'Johnny Johnny, Yes Papa!' on Children's Day
Educational TV has positive effects on toddlers, preschoolers

TV Ratings
Top 10 Programmes (22/10/2006 to 28/10/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/10/2006 to 28/10/2006)
Zee TV
Star Plus
MAX
Star One
Sun TV
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Brand relevance is new mantra for selling
    		• Sound Bite: Making consumers out of human beings
    		• Lladro crafts JV with SPA Agencies
    		• P&G hunts for regional brands
    		• Google targets space in print
    Source: Economic Times
     
    		• Sachin clears air on Airtel deal
    		• Google dabbles with brokering newspaper ads
    Source: DNA
     
    		• Kotak Life Insurance strives through its new brand campaign
    Source: Money Control
     
    		• Audi to drive lifestyle brands
    Source: Times of India
     
    		• Seeking revenue, Metro allows ads on handle straps in trains
    		• Rang De Basanti wants Services chiefs to help in Oscar promo
    Source: Indian Express
     
    		• Hero Honda, cricketers on sticky wicket
    Source: Financial Express
    		• Get set for overnight TV ratings
    		• `Create human billboards`
    		• Sania's brand quotient on the downside
    		• No compromise on contracts: Sachin
    		• 100... 125... 150... vroooooom!
    		• Indus Fila may sew up apparel brand buyout
    		• Assam Company to launch 3 tea brands
    		• Reebok banks on exclusive large format stores
    Source: Business Standard
     
    		• TBWA Dukes' creative partner
    		• Rural marketing awards function on Nov 29
    		• Ready-to-drink coffee from Amul
    Source: The Hindu Business Line
     
    		• Radio One on a common 94.3 in a week’s time
    		• Kurush Grant appointed chairman of National Readership Studies Council
    		• Vidhu Sagar joins India Today Group’s business division as senior GM, marketing
    		• Sachin Tendulkar gets shot by Canon
    		• Guest Article: Why Mogambo would not have been ‘khush’ with Sridevi now
    Source: Agency Faqs
     
    International News
    		• Havas Reports Flat Q3
    		• E.U. Labor Law Rankles U.S. Execs
    		• Comcast, GM in VOD Accord
    		• Media Giant Taps Digital Chief
    Source: Ad Week
     
    		• Sony Ericsson sponsors Virgin's online radio player
    		• Blazey named as CEO of PHD's UK operations
    		• Archant Dialogue wins Harley-Davidson contract
    Source: Media Week (UK)
       
    		• The Ultimate ROI: Ad Icons For Sale
    		• Publishers Get Creative With Preroll Ads
    Source: Brand Week
     
    		• Shirley Bassey stars in Bond-style Marks & Spencer ad
    Source: Brand Republic
    		• Google to broker advertising space in 50 top US newspapers
    Source: Canada.com
       
    		• Online-video ad forecast hits annual $3 bln
    Source: MarketWatch
       
    		• GM reaches advertising deal with CBS, Comcast
    Source: Reuters
       
    		• ASIC cautions over rate rise advertising
    Source: The Financial Standard
     
    		• DoubleClick Bows Video Ad-Serving
    		• AdBrite Network Adopts Auction Model
    Source: Media Post
       
    		• Internet ad boom has years to run yet
    Source: The Australian
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