6 November 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 76
Media, Advertising & Marketing Watch






 

Red FM hikes ad rates 30%
Having grown in the space of radio listenership, Red FM decides to hike its ad rates by 30 per cent, which is set to go into force from 15 November.
 
 

News broadcasters look at innovative ad sales
 News Broadcasters Asscn. of India members mull offering uniform advertising rates to clients. The debatable proposal “on the agenda,” admits a news channel head.

Special Report
Big brawl in the kids arena
The story this year seems to suggest that whole kids' category is heading North, with the genre registering 15 % market share for July-Sept quarter.

ICC claims strong response to World Cup merchandise

Sports marketing firm Global Sportnet opens Asian office

Google renews contract by Radio firm for ad campaign

Star One, Star Gold to debut in UK this Nov-Dec

Nielsen, NetRatings launch TV/internet fusion database in US

Balsara restructures Madison Media

K Sera Sera inks deal with Clea PR

TV Ratings
Top 10 Programmes (15/10/2006 to 21/10/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15/10/2006 to 21/10/2006)
Star Plus
MAX
Zee TV
Star One
Sun TV
Sony Entertainment TV
Gemini TV

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Today's Newsbreakers.......India
    		• Admen go slow on TV, spread out print budget
    		• Sachin in big league with mega WSG deal
    		• 141 Marketing to become part of O&M's local arm
    		• Global brands line up for an Indian breakfast
    Source: Economic Times
     
    		• Negative ads work due to shocking effect on brain
    Source: Times of India
     
    		• ICC and BCCI resolve MPA impasse
    Source: Zee News
       
    		• FMCG sector logs 18% growth
    Source: Business Standard
     
    		• $2bn spent on US election campaign ads
    Source: DNA
     
    		• Reliance to revive the Vimal brand
    Source: Central Chronicle
    		• Unless you offer compelling content, you can’t engage kids
    		• Junk mail is alive and growing
    		• When literature teams up with lifestyle
    		• New inspiration for American advertisers
    		• Fastest fingers rake in millions
    Source: Financial Express
     
    		• Identifying talent: The Britannia way
    		• Marriott to launch brands in India
    Source: The Hindu Business Line
     
       
    		• Tata Sky: Communication that refuses to ‘blend in’
    		• ‘DNA Money’ to stand alone in Mumbai; Jaipur next
    		• Chinchankar moves to MindShare Interaction, Singapore
    		• Infomedia India and Reed launch Hotfrog.in in India
    Source: Agency Faqs
     
    International News
    		• Nielsen Delays Commercial Ratings
    		• 3 Shops Chase NYC Tourism
    		• Nitro Prepares TV Ad Blitz
    		• Six Flags Shares Kodak Moments
    		• Sony Eyes Team From BBDO, 180
    Source: Ad Week
     
    		• The Reach & Frequency Of Wash & Dry, Laundries Become Media
    		• Radio Ad Categories Shift, Glimmer Of Hope
    Source: Media Post
     
    		• Car licence body puts account up for review
    Source: Media Week (UK)
       
    		• Russian ad industry to learn from SA's best practices
    Source: Bizcommunity.com
     
    		• Slick admen to blame for obesity say food campaigners
    Source: Brand Republic
    		• On Advertising: The Paris shuffle
    Source: IHT
       
    		• Claire Beale On Advertising
    Source: Independent
       
    		• Free job advertising by TheDesert.com
    Source: AME Info
       
    		• Google's ads may spill into newspapers
    Source: News-Leader.com
       
    		• "Adverts Make Kids' Fat" Say Campaigners
    Source: Life Style Extra
       
    		• Radio Disney to Produce Ad Supported Podcasts
    Source: www.digitalpodcast.com
     
    		• Flavoured condom ad in bad taste
    Source: NEWS.com.au, Australia
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