30 November 2006Newsletter SubscriptionEmail this Page Volume 16 - Issue No: 94
Media, Advertising & Marketing Watch






 


Rural marketing awards: RC&M bags most trophies
RMAAI which was formed in April 2005, yesterday hosted their first awards show. Preceding the awards a line up of 11 case studies that were shortlisted from more than 50 entries were showcased.

 
 

StarOne joins hands with Idea for its second AFP 'Ek Se Badhkar Ek'
Star teams up with Idea to unveil advertiser funded countdown show Ek Se Badhkar Ek on StarOne; Contiloe to manage production.

K Sera Sera launching music channel on 1 December
K Sera Sera is launching a music channel on 1 December with an investment plan of Rs 250 million.

Tata Sky upping subscription rate to Rs 300
Tata Sky increasing monthly subscription rate from Rs 200 to Rs 300; new tariff likely to come into effect from 1 December.

Country Club launches eco friendly leisure project

McDonald's kick starts 'McDhoom Machale!'

Barcelona is the most powerful soccer brand globally

Castrol completes global sponsor roster for Euro 2008

Tivo launches an ad solution 'Programme Placement'

Online video boom affecting TV viewing: BBC Study

ATF kicks off in Singapore; participation up 25 %

Nick Asia acquires 'Lola And Virginia' show
Nick takes over the skies with Singapore Airlines

Ad Mad World
Whose life is it anyway?

TV Ratings
Top 10 Programmes (12/11/2006 to 18/11/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (12/11/2006 to 18/11/2006)
Star Plus
Zee TV
Star One
Sun TV
Sony Entertainment TV

Click here to subscribe for free!

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Service tax probe not to hit ad agencies, say clients
    		•  Promotions gets quirky
    		•  Volkswagen may roll out Polo variant
    		•  Hyundai drags Maruti to MRTPC
    		•  Cafe Coffee Day plans flavoured water foray
    Source: Business Standard
      
    		• RC&M Delhi, Ogilvy Outreach bag rural marketing awards
    		• Hyundai goes to MRTPC to make Maruti fall in line
    		• 'Brand power tells brain what to buy'
    		• Sifymax partners with Sony
    Source: The Hindu Business Line
      
    		•  Premature adults
    		•  Effie show
    		•  `Upbeat about India'
    Source: Brand Line
      
    		• Upping the ANTE
    		• Family drama
    Source: Financial Express
     
    		• Where will Pfizer media booty blow here?
    Source: DNA
    		• OMS bags Panasonic's planning, buying account
    		• Bates Enterprise plans new initiatives
    		• Boys in blue loose blue-eyed status!
    		• Suit fabric gets a coat of branding before stitch
    		• John Abraham to launch apparel brand
    		• Should media agencies be re-integrated into creative agency?
    		• Brand power tells brain what to buy
    Source: Economic Times
     
    		• O&M borrows a leaf out of reality TV
    		• RC&M, Ogilvy Outreach dominate the show at RMAAI Awards, 2006
    		• STAR One and Idea to launch ‘Idea Ek Se Badhkar Ek’
    		• Motorola launches Motofone; targets Indian market
    Source: Agency Faqs
     
    		• KFC launches massive advertising campaign
    Source: NDTV
     
    		• Mo-games, Mo-ads, more attention?
    		• Ybrant Technologies Acquires MediosOne
    Source: Moneycontrol
     
    International News
    		• Alcohol ads ban delayed one month
    Source: Nation Multimedia
      
    		• Panasonic Picks StrawberryFrog for European Account
    		• Mattel Hires Startup
    		• Retailers in Video Pact
    		• Mercedes-Benz Taps BBDO
    Source: Ad Week
      
    		• 'Hitler' ad cleared
    Source: Guardian
      
  		• Internet ad offers free 5-year-old boy
    Source: Houston Chronicle
    		• Union uses Wal-Mart workers in TV ad
    Source: BusinessWeek
      
    		• Boon for creativity as IPA shakes up online advertising
    Source: Revolution Magazine
     
    		• Tourism Ireland in Radio Times ad first
    		• Carat wins £5.5m car tax brief
    		• Future plans £6.7m web investment
    Source: Media Week (UK)
     
    		• ANA to Feed Research to Yahoo Ad Site
    		• Sinclair, Mediacom Duke Out Retrans Fight in the Press
    Source: Media Week (US)
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across not cross various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-2673 0660 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2006 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.