29 November 2006Newsletter SubscriptionEmail this Page Volume 16 - Issue No: 93
Adex Analysis






 


Advertising in IT Sector on TV during Jan-Oct 2006
32% growth in advertising in the IT Sector on TV during Jan-Oct 2006 over Jan-Oct 2005; AdEx India Analysis.

 
 

Media, Advertising & Marketing Watch
ESS wins South Asia broadcast, mobile & internet rights to EPL soccer
ESPN Star Sports extends broadcast rights for the English Premier League for the Indian subcontinent through to 2010.

NDTV gets Karan Johar on board for entertainment channel
NDTV today announced its partnership with filmmaker Karan Johar's production company, Dharma Productions to launch a Hindi GEC.

Perfetti Van Melle gets interactivity to spearhead Chlor-mint campaign

Sifymax inks deal with SET for 'Bigg Boss' website

Jump Games, Virgin Comics tie-up for worldwide release of mobile games

MTV Networks' Music & Logo Group launches 'hyper-programmed' online verticals

Warner/Chappell Music extends sub-publishing deal with Disney

TV Ratings
Top 10 Programmes (12/11/2006 to 18/11/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (12/11/2006 to 18/11/2006)
Star Plus
Zee TV
Star One
Sun TV
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Advertisers are shy of the sans-celebrity, songless Bigg Boss
    		• TBWA toasts entry of Tequila in India
    Source: DNA
      
    		•  LG to go in for image revamp
    		•  Pantaloon Retail plans to catch 'em young
    		•  Anchor eyeing shampoo, detergent m
    Source: Business Standard
      
    		• Jetline launches `Big Time' retail watch stores
    Source: The Hindu Business Line
      
    		• NDTV ties up with Karan Johar firm
    		• Trouble clicks
    Source: Financial Express
    		• Golfer Milkha better paid than cricketers!
    		• Call to action
    		• Bawdy copy
    		• Trademark buys won’t need RBI green signal
    		• Brand launches
    Source: Economic Times
     
    		• ‘Kahaani Rating Kii’
    		• BEI Confluence bags Eurofly business
    		• ESPN STAR Sports gets EPL rights extended till 2010
    		• Motorola launches Motofone; targets Indian market
    Source: Agency Faqs
     
    International News
    		• Google radio ads ready to roll
    Source: MarketWatch
      
    		• Fudge Prepares to Exit Y&R Brands
    		• Bowles Joins Fallon on Citi
    		• Media Agency Vet Joins VNU
    		• BBH Wins NYC Tourism
    		• Wieden Taps Digital Chief
    Source: Ad Week
      
  		• Dismantling of ad billboards halted next month — Ebdane
    Source: Manila Bulletin
     
    		• Zed Media to handle gocompare.com
    		• Ebookers reviews marketing strategy
    		• Channel 4 incurs first ad trading deficit
    		• Music channels prepare junk-food ad ban defence
    Source: Media Week (UK)
    		• TiVo launches "Program Placement" advertising
    Source: PVR Wire
     
    		• Nielsen TV ad ratings could launch in early 2007
    		• AOL ad transition results positive: Parsons
    		• Judge blocks MediaNews from joint Calif. ad sales
    Source: Reuters
      
    		• Fast acquires platefood to compete in online advertising
    Source: iT News
      
    		• Advertising downturn hits GCap as profits plunge 32%
    Source: Scotsman
      
    		• Sexy ad 'ruined business meeting' in NZ
    Source: Ninemsn
     
    		• Viral campaigns aren’t immune from ad rules
    Source: DM News
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