2 November 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 74

Adex Analysis







 

Analysis of Automobile Sector Ad on TV during Jan-Sept 2006
 Automobile manufacturers on TV during January-September 2006 over January-September 2005.
 
 

Media, Advertising & Marketing Watch
Sun TV to turn pay from 2 December; priced at Rs 12
 Sun TV Ltd will switch its flagship channel Sun TV to the pay mode starting 2 December; priced at Rs 12 per month per subscriber for the cable ops.

Al Jazeera International to go live from 15 November
 After a number of delays, Al-Jazeera Network is set to launch English news channel AL Jazeera Intl; Indian feed yet to get govt okay.

BBC launches its first marketing campaign in Afghanistan

Star launches 5 Indian, 2 intl channels in Japan

Excel Home Video looks to grow the TV DVD segment

NBC gives the game of 'The Office' a Flash make-over

BBC Worldwide sells two kids shows across the globe
Disney Consumer Products adds MusicIP's 'MyDJ' technology to it's portable media player range

TV Ratings
Top 10 Programmes (15/10/2006 to 21/10/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15/10/2006 to 21/10/2006)
Star Plus
MAX
Zee TV
Star One
Sun TV
Sony Entertainment TV
Gemini TV

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Today's Newsbreakers.......India
    		• Brands take the 'filmy' route to fame
    		• Bisleri ties with US co to tap flavoured water market
    		• Mattel's Barbie to partner with MAC
    Source: Economic Times
     
    		• Airtel drops Sachin as ambassador
    Source: Times of India
     
    		• Osian comes to the rescue of Durand Cup
    		• Series branding to drive LG's handset sales
    		• Showcase to tie up with furniture majors
    		• Miss Universe to take up AIDS awareness in Goa
    Source: Business Standard
     
    		• Off the beaten track
    		• Is food the new brand?
    		• Managing the contradictions
    		• Hair and how!
    Source: Brand Line
     
    		• Radios do more than just playing music
    Source: CNN-IBN
    		• aMap says it has metered more homes than rivals
    		• Durand Cup to have sponsor, new format this year
    		• Wondercup underwear for men introduced
    Source: DNA
     
    		• Too sexy to sell
    		• Now, here’s a plug-and-play two-wheeler
    Source: Financial Express
     
    		• Mobile ESPN to offer sports content on cell phones
    Source: The Hindu Business Line
     
       
    		• Brand DON: Everybody wants to own it
    		• JWT, O&M win at London International Awards 2006
    		• Aakar Patel launches Hill Road Media; will be consulting editor for ‘Mid-Day’ and Bhaskar Group
    		• Guest Article: Anand Halve: Everyone wants to be a brand
    Source: Agency Faqs
     
    International News
    		• Time Warner's gamble on AOL advertising pays off
    Source: Times Online
       
    		• GM Planworks Refines Exec Roles
    		• Nielsen Fuses TV, Internet
    		• Sorrell Looks East and West
    		• Nike to 'Usurp' ESPN Telecast
    Source: Ad Week
       
    		• Mobile phone carrier Softbank Mobile to modify advertising
    Source: IHT
       
    		• TW's Parsons: Free, Ad-Supported AOL Starting to Pay Off
    		• CBS TV Taps Two Ad Sales Execs
    Source: Media Week (US)
       
    		• Wal-Mart's Soon-To-Be ex-Agency Goes for Humor
    Source: Brand Week
    		• Google's UK advertising revenues to surpass Channel 4's
    Source: Independent
       
    		• ProSieben, LG start user-made video ad campaign
    		• Chrysalis shares down on tough radio ad market
    Source: Reuters
     
    		• BT and NTL ads ruled misleading
    Source: Web User
       
    		• WPP forms new Middle East agency out of merger
    Source: Brand Republic
     
    		• P&G Shakes Up Ad Budget, Favors Media That 'Work Harder'
    		• Avenue A/Razorfish Acquires e-Crusade
    		• Bravo! Carat Racks Up A Mini Role
    		• NFL Network Kicks Off Click-to-Call Campaign
    Source: Media Post
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