17 November 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 85
Media, Advertising & Marketing Watch






 

Zee TV enters new genre with 'Ravan' on Saturdays at 9
Launch of mythological 'Ravan' completes Zee TV's 'Super Saturday' prime time line-up of four big ticket shows.
 
 

ESS to launch cricket based comedy series 'Full Toss'
ESPN Star Sports is set to launch a bi-weekly comedy series Full Toss, a satirical take on the functioning of a fictitious cricket organisation.

BIG 92.7 FM to kick off mimicry hunt
Big 92.7 FM is trying to cash in the popularity of the recent talent shows by launching nationwide talent hunt for India's first mimicry show on radio.

Nokia announces the launch of 'Nokia New Year’s eve'

Maxus adopts blue tooth marketing campaign for Lee

KFC unveils global re-image campaign with 87,500 sqft logo

Star Plus to unveil 'Aek Chabhi Hai Padoss...' on 25 Nov

NDTV Profit launches 'Business on Course'

Amrita TV 'Super Star' grand finale- live on 19 Nov

Radio City Hyderabad celebrates Jazz fest with Chowta

Mattel makes Children's Day special with 'Barbie in the 12 Dancing Princesses'

TV Ratings
Top 10 Programmes (29/10/2006 to 04/11/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/10/2006 to 04/11/2006)
MAX
Star Plus
Zee TV
Star One
Sun TV
Zee Marathi
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Sunsilk's Gang of Girls goes global
    		• Luxury watch brands on beauty parade in Delhi
    		• Watch the Indian team play, from a luxury liner
    Source: Economic Times
       
    		• Ad Club-BL quiz in Chennai on Dec 2
    		• Dhoom 2 to endorse Pepe Jeans, Suzuki bikes
    		• V-Kool launches 10-layer sun film
    Source: The Hindu Business Line
       
    		• Future bets on JVs, brand building
    		• Law & Kenneth gets Skoda a/c
    		• Skyline’s media duties for Media Direction
    Source: DNA
       
    		• Google Tests Mobile Ads in India
    Source: IT News Online
       
    		• Sena ropes in remix singer for local poll campaigns
    Source: Hindustan Times
    		• Ad firms scour for talent in other sectors
    		• Mr Bond: he`s back!
    		• Boundary all the way
    		• Nilkamal to launch kitchen, office furniture
    Source: Business Standard
     
       
    		• Contract, Delhi bags Jivan Jor
    		• M&C Saatchi bags creative duties for Jagran Prakashan’s to be launched ‘compact daily’
    		• Media Direction is AOR for Skyline Constructions and Housing
    		• RK Swamy/BBDO appoints VS Rao as general manager, Hyderabad
    		• R Rajmohan to join Images Publishing
    		• Guest Article: Rookie Blues
    Source: Agency Faqs
     
    International News
    		• Clear Channel buyout shows appeal of outdoor advertising
    Source: MarketWatch
       
    		• MindShare Wins Kodak Pitch
    		• $50 Mil. Orbitz Mulls 2 Shops
    		• Nielsen Preps VOD Ratings
    Source: Ad Week
     
    		• EU to Relax TV Rules on Brand Logos
    Source: Business Week
       
    		• Microsoft Plans Free, Ad-Supported WiFi
    Source: iMedia Connection
       
    		• Jonathan Glazer's Motorola Red ad faces chop
    Source: Brand Republic
     
    		• 3 seals high-profile mobile broadband deals
    Source: Media Week (UK)
    		• Nielsen to launch video-on-demand ratings service
    Source: Reuters
       
    		• Carat Taps Tyrrell, Alonso for Multicultural Unit
    Source: Media Week (US)
       
    		• 'Not-a-Phone' Helio Resurfaces in New Spots
    Source: Brand Week
     
    		• AUSTRALIA: Liberal TV ads hypocritical, ex-auditor claims
    Source: Asia Media
       
    		• Ad Execs Eschew Fox Sweeps Stunt: 'The Simpsons,' O.J. And Nicole
    		• Nielsen Touts Product Placement Findings, Could Play Role In Media Planning
    		• Execs: TV, E-mail, Display Ads Assist Search Campaigns
    Source: Media Post
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