14 November 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 82

Media, Advertising & Marketing Watch








 


Sun TV hikes ad rates; new tariffs effective 1 Jan '07
Sun TV increases ad rates by 5-27 % following gain in viewership even in non-prime time, reinforcing its dominance in the Tamil TV market.

 
 

Zee, Ten-Infront, Nimbus table ICC global rights bids
Global bids tabled by Zee Telefilms, Ten Sports-Infront and Nimbus; ESPN Star Sports puts in bid for Indian Subcontinent, Middle East territory.

Zee buys into Ten Sports; co. valuation $114m
Zee Television buys 50% stake Ten Sports parent company Taj Television in all cash deal for $57.15 million.

Big 92.7 FM launches Tuesday; targets mini-metros next
With the launch of Big 92.7 FM Mumbai station, it completes the 1st phase of entry into 6 metros, taking it to the next phase to mini-metros.

Government aims to give community radio a leg-up

CII to organise Big Picture conference at Intl film fest

MyFM station moves to new frequency 94.3 FM

Zee Cinema presents 'Mazedar November'

Mobile game firm Spiel ties up with Arshad Warsi

Radio Mirchi gets 'kiddie' fever
Horlicks Wiz Kids '06 selects 'Wiz Team'

TV Ratings
Top 10 Programmes (22/10/2006 to 28/10/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/10/2006 to 28/10/2006)
Zee TV
Star Plus
MAX
Star One
Sun TV
Sony Entertainment TV

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Today's Newsbreakers.......India
  • Global creative agencies make a beeline to India
  • Shake that net
  • `Traditional advertising is a narcotic`
  • He`s the brand, silly
  • The selling season
  • Behavioural ads on the rise
  • The swoosh swings
    Source: Business Standard
       
  • Interface, Lodestar bag UltraTech a/c
  • Diageo snaps ties with media firm Carat
    Source: DNA
     
  • Channel wars hit the streets
  • Zee bags Ten Sports in Rs 256-crore deal
  • FMCGs step up ad spend
    Source: Financial Express
     
  • Reliance Retail eyes Nestle tie-up
  • Starwood Capital to debut hotel brands
  • Puma to unveil Japanese designer brand Evisu here
  • Pink charms women, warms up to men too
    Source: Economic Times
  • Sun TV hikes ad rates
  • Diamond Trading Corp to unveil Forevermark in India
  • Karnataka Soaps to `diversify into different soap categories'
  • Bollywood, Hindi soaps rule here too
  • Bajaj launches Pulsar in Indonesia
    Source: The Hindu Business Line
       
  • Romancing with advertising!
    Source: Hindustan Times
     
  • 16 finalists from India in the race for metals at YoungGuns
  • FICCI Radio Forum: Radio stations desperately need individuality
  • Anshuman Singh moves to Pantaloon’s Future Group as CEO
  • Guest Article: Mythili Chandrasekar: Neighbour’s envy, owner’s pride
    Source: Agency Faqs
     
    International News
  • Fox Suffers Post-Baseball Blues
  • Burnett Preps Nintendo Launch
  • Grouper Offers Sony Clips
    Source: Ad Week
       
  • ITV fears NTL bid will hit ad revenue deal
    Source: Independent
       
  • Advertisers Check Out e-Media Exchange
    Source: Brand Week
       
  • Teen Study: Seventeen Tops Affluence List
    Source: Media Week (US)
     
  • Telegraph secures Volkswagen as Ashes sponsor
  • Thinkproperty.com to launch marketing blitz
    Source: Media Week (UK)
  • EU OKs looser rules on TV product placement
    Source: Hollywood Reporter
     
  • New Zealand's Job Vacancy Rate Rises on Record Advertising
    Source: Bloomberg
       
  • MMA updates mobile advertising guidelines
    Source: New Media Age
       
  • AUSTRALIA: T3 ad blitz pays off as demand soars high
  • BRITAIN: Blog ads replacing TV, e-mail marketing
    Source: Asia Media
     
  • TV Scatter Market Tightens, CBS Boosts NCAA Price Tag
    Source: Media Post

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