13 November 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 81
Media, Advertising & Marketing Watch








 

Special Report
Kotak takes 'baby' steps to stay ahead of the rest
IKotak Life Insurance unveils a new brand campaign directed towards a strategic four-wave plan across various media to promote their fresh proposition.
 
 


Sunfeast forges alliance with Sachin Tendulkar for Fit Kit range
 Sunfeast will launch the Sunfeast Sachin Fit Kit range of health biscuits in consultation with the star batsman.

Bahl's South Asia World ceases broadcast
Kotak Life Insurance unveils a new brand campaign directed towards a strategic four-wave plan across various media to promote their fresh proposition.

Nimbus bags Bangla cricket rights for $ 56 million

Sab steps onto reality wagon with 'Fame X''

indya.com sets web traffic record for Champions Trophy

Hutch, Microsoft announce mobile search alliance in India

TV Ratings
Top 10 Programmes (22/10/2006 to 28/10/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/10/2006 to 28/10/2006)
Zee TV
Star Plus
MAX
Star One
Sun TV
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Pepsico India may sell salt
    		• Pantaloon to build central mall in Ahmedabad
    		• Jamaica Tourist Board drops anchor in India
    		• Bakshi to head PepsiCo Asia
    		• BlackBerry Pearl to be launched in India this week
    Source: Business Standard
     
    		• Bajaj readies for comeback in scooter segment
    		• Time to score more hits'
    		• The `Fresh' push to promos in Hyderabad
    		• `Quiz consumers on relevance and use before product launch'
    		• More digital printing tools from Xerox
    Source: The Hindu Business Line
       
    		• Pepe Jeans says it with 'Dhoom 2'
    		• Are Starcom MediaVest and Zenith Optimedia set to wed?
    		• Advertisers chuck non-performers
    Source: DNA
    		• Puma to unveil Japanese designer brand Evisu here
    		• Car sales set to explode on upgrade boom
    		• Smuggle a rupee and shop in Dubai
    Source: The Economic Times
     
    		• Hutch launches `mobile shop'
    Source: The Hindu
     
    		• Bates Enterprise bags creative duties for Hitachi Home & Life Solutions
    		• Internet and word of mouth safest bet in reaching out to Asian youth
    		• ‘Loksatta’ will now look beyond Maharashtra
    		• Arjun Mukherjee joins Capital Advertising as V-P
    Source: Agency Faqs
     
    International News
    		• Internet TV: A work in progress - The International Herald Tribune
    		• EU grapples with proposal to set rules for new mediave - The International Herald Tribune
    		• On Advertising: Fashioning a makeover - The International Herald Tribune
    		• A unique advertising vehicle - Cincinnati.com Enquirer
    		• Google’s fatal flaw - ZDNET
    		• Advertising: Symantec Secures Turf With $50M Push - BrandWeek
    		• Ad spending slows down - BToB.com
    		• Google aims for free mobile phones powered with targeted advertisement TechWack.com
    		• Top 5 Integrated agencies -imediaconncection
    		• What's In A Name? Too Often, Lame - Brandweek
    News Analysis: TV Group Takes Aim At Nielsen Media Research - Brandweek
    		• Create an emotional response for success -BtoB
    		• Surprising insights from media measurements
    		• GM tries to generate buzz with web video -Detroit News
    		• 'Borat' is No. 1 again at box office LA Times
    		• Liberty making its film debut LA Times
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