9 May 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 53


Executive Dossier








 

'Our aim is to give history a more broad based appeal, which is why we are focussing on entertainment'
Interview with The History Channel India MD Nikhil Mirchandani

 
 

Media, Advertising & Marketing Watch
Sahara One bags telecast rights of Rockstars 2006
Sahara One Television bags telecast rights of the Rockstars 2006 Bollywood concert to be held in Canada, US and UK.

Rahul Dravid is brand ambassador for Citizen Watches
Japanese watch manufacturer Citizen Watches has announced that Indian cricket skipper Rahul Dravid is its brand ambassador.

2 days for downlink deadline: TV channels slumber on
As the deadline to adhere to downlink norms looms, channels are still attempting to push back the D-day amidst a lot of confusion.

MAA Group buys back draft stake in Indian operation

Motorola sets up MobileME business unit in India

Tata Elxsi, VCL add thunder to Thums Up campaign

Intel axes Pentium; new processors named 'Core 2 Duo'

Fair & Lovely launches Active Sun Block Lotion

Mobile ent symposium US to look at new marketing models

In-game advtg market to touch $700+ million 2010

CBS launches ad supported broadband network

VSNL to buy Indian ISP for Rs 750 million

Zee Cafe to launch three comedy shows

Radio Mirchi felicitates Mother's Day on 14 May

Ad Mad World
Dead men walking!

TV Ratings
Top 10 Programmes (24/04/2006 to 30/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/04/2006 to 30/04/2006)
Star Plus
Zee TV
Sun TV
Star One
Gemini TV
Zee Marathi

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Today's Newsbreakers.......India
Citizen signs up Dravid as ambassador
Tata Motors launches Tata Ace in Sri Lanka
Source:The Hindu Business Line
   
Coke takes fizz out of Pepsi`s Fifa Cup plans
Liberty Shoes plans to revamp retail network
Did we please your ear?
Under no pressure
Source:Business Standard
   
Apple Corps loses legal battle over apple logo use
Source: Indian Express
   
Ogilvy wins award
Source: News Today
   
Adfest 2007 brochure released
Source: The Hindu
   
MAA Group buys back Draft stake in Indian Operation
Source: Moneycontrol.com
Bank of India reviews its Rs 25 crore creative and media duties
Sony’s rough patch continues
Latitude23 Communications makes steady progress
MAA Group buys back Draft stake in Indian operation
Guest article: Alvin Saldanha: Advertising homework
‘Andhra Prabha’ branches out to Kurnool
NDTV signs up Dhoni for exclusive interviews
Source:Agency Faqs
 
   
The power of the word-of-mouth message
Yahoo set to take Web ad battle to Google
Source: Financial Express
   
Beatles lose patent case against Apple
Source:Economic Times
International News
TiVo to let viewers search for long-form TV ads
Apple Computer wins trademark dispute vs Beatles
Source: Reuters
   
Y&R Exec Joins Arnold as N.Y. President
Microsoft's High-Tech Arms Race
Source: Ad Week
   
New Pharma Ad Rules Result In . . . More Ads
State Farm Extends Deal With USA Basketball
Source: Brand Week
 
Yahoo unveils new advert system
Source: BBC
   
PTV resists advertisement denying bird flu threat
Source: Daily Times (PAK)
   
OMD Hong Kong big winner at HK4As Media Awards
Source: Business Times
   
Israel: Commercial breaks on Channels 2 and 10 to be extended
Source: Haaretz
David Beckham signs milk advertising deal
Source: Digital Spy (UK)
   
Coca-Cola unveils Fanta advertising campaign
Source:New Vision, Uganda
   
ECT News Will Use IndustryBrains for Contextual Advertising
Source:DM News
   
Marketers Tap Into User-Generated Ads, Plan To Take Them Offline
eBay To Offer Pay-Per-Lead Ads
Network Commercial Viewership Scores With 93% Of Program Viewers
Source: Media Post
   
Real magazine forced to change logo
McCall to succeed Phillis as GMG chief executive
Source: Media Week (UK)
   
Double Fusion In-Game Ad Firm Acquires Eiko Media
Source:Gamasutra

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