31 May 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 69


Adex Analysis








 

Southern channels aired most of 'Ready-to-eat' TV ads
Southern channels featured maximum ads of 'Ready-to-eat' products in 2005.
 
 

Media, Advertising & Marketing Watch
Samsung makes 'Triple Zero Offer' this football season
Consumer electronics major Samsung India has launched its new, advanced Bordeaux series of LCD TV sets.

BBC World to go pay from 15 June
The change in the status of BBC World will be communicated through thechannel’s website and an on-screen scroll, which should start running in a few days time.

Govt mulls USO Fund for Prasar Bharati
GoM proposes creation of universal service obligation fund from contributions from pvt b’casters and MSOs to prop up pubcaster.

Barista grooves to the tunes of Worldspace

Steve Waugh to host a reality TV show

ETC Music promotes Acharya as VP programming

BSG to manage mobile call volume during Fifa WC

Doordarshan unveils mobile, digital initiatives

Nat Geo Kids appoints Vermeulen as head of sales

TV Ratings
Top 10 Programmes (07/05/2006 to 13/05/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (07/05/2006 to 13/05/2006)
Star Plus
Zee TV
Sun TV
Star One

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Lintas bags Reliance Petro retail account
    		• Advertisement leg-byes
    		• Hero Cycles to launch Cyclomoto in June
    		• Hero Honda to launch 8 bikes this year
    Source:Business Standard
       
    		• Its a thanda thanda, cool cool affair
    		• Info overload
    		• Tight rope walk
    		• A special recipe
    		• Starry night, shining bright
    		• Bringing the brand home
    		• Bawdy copy
    		• Power games
    		• Family business
    		• The great gamble
    		• CavinKare to tickle US NRIs' tastebuds with Ruchi pickles
    		• The stars are for real in this realty show
    Source: Economic Times
       
    		• Earn cellphone minutes by watching advertisements
    Source:Indian Express
    		• Euro RSCG, MPG, bag Indian Bank business
    		• STAR News may roll out Marathi channel by early 2007
    		• Law & Kenneth spruces up creative team; more appointments on the anvil
    Source:Agency Faqs
     
       
    		• Advertising frenzy escalates as World Cup approaches
    Source: Zee News
       
    		• Marketing turns to the left lobe, gets counted
    		• Big brands keep distance from Aamir
    		• Yash Raj to market film merchandise
    Source:DNA
       
    		• Shoppers' Stop plans to bring in more international brands
    		• Tata Coffee to tie up with Beeyu Overseas
    Source:The Hindu Business Line
    International News
    		• Radio revenues fall almost 8%, RAB claims
    		• NatMags looks to fill new senior ad post
    		• Hamlin leaves Carat to run mobile start-up
    		• MediaCom picks up games account
    		• Buss joins ITV to drive ad development
      Source: Media Week (UK)
       
    		• MTV Readies Series for Wireless
      Source: Ad Week
       
    		• Ad Council Starts PSAs for Wireless AMBER Alerts
      Source: DM News
       
    		• Former President Bush endorses Campbell in ads
    Source: The Times and Democrat
       
    		• Sean Combs ad for new fragrance sparks controversy
      Source: Brand Republic
    		• Internet advertising up 38 percent in 1st quarter
    Source: Reuters
       
    		• Virgin Mobile unveils way to earn airtime with ad plans
    Source: MarketWatch
       
    		• TNS Commercializes Set-Top TV Ratings, Competes With Nielsen
    		• Cell Phones Enter Virgin Territory: Ad-Supported Talk Time
      Source: Media Post
       
    		• Alcohol Advertising Review Causes Concern
      Source: newswire.co.nz
       
    		• Brazilian poultry to be theme of international advertising campaign
      Source: ANBA
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