Indiantelevision.com's The Ad Linx Reporter dated 3 May 2006 - Global and Indian advertising news, information and data at yourh fingertips

Adex Analysis

Advertising of brands with high summer seasonality
The 16 Summer Cool categories contributed 14% of overall TV advertising in the quarter April-June 2005.

Media, Advertising & Marketing Watch
Starcom Delhi bags Kajaria and Kohler accounts
Starcom Delhi has been appointed as the media agency by Kohler India Corp and Kajaria Ceramics.

Zee Sports into Fifa World Cup flow with contest
Aiming to promote football & make last phase of national football more interactive, Zee Sports launches Fifa-related contest.

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Today's Newsbreakers.......India

	Ranju Mohan is Ad Club Madras President
	`Goafest provides plank for global exposition'
	PepsiCo unveils mobile portal
	ITC ties up with Exim Bank for Mangaldeep
	Panasonic gears up to take on Korean brands
	Source:The Hindu Business Line

	JWT scripts its success, bit by bit
	Hell bent for leather
	Bawdy copy
	Best & bekaar
	Source:Economic Times

	Matchmaking advts to boost birth rate in Japan
	Dhoni days are 'hair' again
	King of the ad marquee
	Percept's Sanjay Bhutiani moves to BR Films
	Dabur now targeting OTC brands
	Source:DNA

	Creativity: New focus for ad gurus
	Source: Financial Express

	Now, govt schools go advertising too
	Source:Indian Express

	Gati delivered to Dentsu Marcom
	Goafest: Levi’s Slim Jeans gets a bagful of metals for JWT
	Goafest: Pakya, Heinz put Leo Burnett in celebration mode
	Guest article, Swapan Seth: Goafest, Kya Baat Hai!
	Starcom wins media duties for Kajaria and Kohler
	iB&W beefs up its creative team
	Obituary: Remembering Delano Debarros of Euro RSCG
	Solutions moves ahead with eight new businesses
	Source:Agency Faqs


	Timex to distribute Esprit watches
	Source: The Hindu

	From OOH to aah!
	Cambrian creativity
	Vanishing fakes
	Ear to the beach
	Mirage 2006
	Source:Business Standard

International News

	US urges junk food makers to restrict ads to kids
	Ford to boost ad spending for new campaign
	Source: Reuters

	Progressive Contracts Roth for Review
	IPG Sets Date for Q1 Results
	Cingular Brand Set to Vanish
	Feds Admonish Food Marketers
	GM Dealer Shops Pool Resources
	Source: Ad Week

	3G Operator 3 Launches New Advertising Campaign
	Source: 3G

	National TV ads protest proposed detention laws
	Source: ABC Online, Australia

	WWE To Launch Mobile Content
	Source:Media Week (US)

	Feds to Kids' Food Marketers: Shape Up
	Source: Brand Week

	Chinese TV ad revenue hits $5 billion
	Source: BusinessWeek

	Levitra, Viagra Launch New Ad Campaign
	Source: ABC News

	Post Star publisher to launch new advertising network
	Source: Albany Business Review

	Upfront Gets Broader, Online Video Joins The Club
	From Sci-Fi To Media Buy, Accenture Deploys Futuristic Interface
	Media Buying Biggies Get Bigger, But Not By Much
	Source:Media Post

	Alexis Buryk Named SVP/Advertising at 'NYT'
	Source: Editor & Publisher

	Microsoft hopes for online advertising advantage with new services
	Source: Canada.com,

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