19 May 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 61


Media, Advertising & Marketing Watch








 

Star Group & PCCW to explore IPTV pay-TV business
Star Group and Richard Li's Pacific Century CyberWorks (PCCW) will be working together to explore the IPTV (Internet Protocol Television) pay-TV opportunities in various markets.

 
 

Motorola ties up with AXN Asia for special promotion
Motorola Inc. has tied up with AXN Asia to promote its new wireless communication package for active outdoor enthusiasts in Southeast Asia.

MTV India forays into films; spoofs 'Dhoom'
MTV is now eyeing the big screen; plan this time round is to spoof big banner movies and their first movie is titled - Ghoom..

Eros Intl to dilute 15-20%, raise $100 mn in float
Global Hindi film distributor Eros plans to use IPO proceeds to exploit content over new media, expand existing businesses.

adidas names Liedtke as head of global brand marketing

Acer announces 'Race 2 Glory - All Guns Blazing'

TDSAT favours ESPN in dues dispute with ICC

Star One in truce with cable operators in Mumbai

CNN's daily audience base up 35%: Pax survey

MTV & Nickelodeon to launch in New Zealand on Sky TV

TV18 to launch home shopping network, SAIF to fund

TV Ratings
Top 10 Programmes (24/04/2006 to 30/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/04/2006 to 30/04/2006)
Star Plus
Zee TV
Sun TV
Star One
Gemini TV
Zee Marathi

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Today's Newsbreakers.......India
  • O&M's Sabnavis to head Agency's new wing
  • Pizza Corner to focus on franchise route
    Source:The Hindu Business Line
       
  • Coke to ape Pepsi TV ad for extra sales fizz
  • Cup hardsell blitz brims over ahead of kick-off
    Source:Economic Times
       
  • A wrap of the media and ad industry in 2005
    Source: Moneycontrol.com
       
  • Disney's campaign for 'That's so Raven' comes to finale
    Source:The Hindu
       
  • Tailor-made events promote products
    Source:Financial Express
       
  • Building on Brand India
    Source:Express TravelWorld
  • Contract wins creative duties for Ten Sports
  • There’s more to Peter England than ‘honesty’
  • MTV takes spoofs to the big screen
  • Samrat Dasgupta to join Bates Enterprise, Mumbai, as creative director
  • Innocean's Dasgupta and David’s Nandwani to judge New York Festivals
  • ‘Mid-Day’, Bangalore, to be launched mid-June
    Source:Agency Faqs
     
  • Yamaha eyes top-end mobikes
  • Ozone Ayurvedics all set to launch premium products
  • Calmeyer is Colgate India MD
    Source:Business Standard
       
  • Hospitals told to place ads for new docs
    Source:Times of India
    International News
  • CW to Offer Advertisers Unique Commercial pods
    Source: Media Week (US)
       
  • M2M wins Mango account
  • Freeview launches digital PVR promotion
  • Bollore nominates Aegis board candidates
  • Five to run Match-branded TV show
    Source: Media Week (UK)
       
  • Coca-Cola Launches New Sprite Ads
    Source: Houston Chronicle
       
  • DTC to Increase Advertising Spend by 17% in 2006
    Source: IDEX Online, Israel
       
  • McCann, Reckitt-Benckiser to Part Ways
  • 'TiVo Buster' From AOL, Burnett, CBS
  • $170 Mil. Expedia in Play
  • Aegis Opposes Bolloré's Board Picks
  • $45 Mil. Novartis Selects FCB
    Source: Ad Week
  • AOL buys online ad company Lightningcast
  • Cyberonics' depression ad is misleading -US group
    Source:Reuters
       
  • JAPAN: Aggressive TV commercials paid off -- perhaps too much
    Source: Asia Media
       
  • ZenithOptimedia Overhauls Digital, Seeks Greater Integration, Creativity
  • Remanded Entertainment: TV Writers Ask To Be Part Of Product Placement Talks
    Source: Media Post
       
  • IndustryBrains Launches Ad Placement System
    Source: DM News
       
  • Knight Ridder Ad Revenue Down 1.1% In April
    Source: Editor & Publisher
       
  • Eyeblaster Launches Online Video Advertising Tool
    Source: Media Buyer Planner

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