31 March 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 28


 

 







 

 

Media, Advertising & Marketing Watch
Discovery Travel & Living's new interactive series '5 Takes' starts 5 April
Discovery Travel & Living's 13 episode interactive TV series, '5 Takes', a chronicle journey of 5 young travelers on adventure.

  
 
 
 

Publicis buys majority stake in China's Betterway
Publicis Groupe has agreed to acquire an 80 per cent stake in Betterway Marketing Solutions.

  

Promax/BDA EMEA introduces new award
Promax/BDA EMEA Awards will introduce a new award for Outstanding Achievement, presented to Canal+ artist director Etienne Robial.

Endemol's 'Deal...' inspires range of consumer products

Warner Bros. Intl TV appoints Shipps as SVP marketing

China's search engine industry to face slowdown

LOTR' producer to float visual effects JV

Zee Café to launch more local shows

Star News' 3rd anniversary launches interactive service

Nelvana nets Primo Promo deals for 'The Fairly OddParents'

TV Ratings
Top 10 Programmes (12/03/2006 to 18/03/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (12/03/2006 to 18/03/2006)
Star Plus
Star One
Sony Entertainment
Sun TV
DD1
ESPN
Zee TV
Gemini TV

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Today's Newsbreakers.......India
Starcom bags Alkem Lab account
Skin-deep advertising
The latest brand ambassador
Endorsement for pan masala?
Dettol rolls out hygiene campaign in Chennai
BPL Kerala rebranded as Hutch
Source:The Hindu Business Line
   
Adidas, Reebok to be soles apart for now
Hutch all geared up for rebranding spree here
Source:Economic Tiimes
   
Make the country hospitable, make yourself likeable
No kiddin`, Nick
Source: Business Standard
   
India leads STAR growth in Asia
Building your brand image
Source:Financial Express
Countdown to Abby 2006: Everest ‘expecting the unexpected’ from ING Vysya?
Countdown to Abby 2006: David plays the innovation card
Countdown to Abby 2006: Will Indian Oil fetch Rediffusion DY&R a metal?
Countdown to Abby 2006: Euro RSCG’s hopes are high on Red FM
Guest Article: Anand Narasimha: Will the dinosaur dance?
Delhi tabloid 'Today' plans to turn into a morning broadsheet
A new way of window shopping
Source:Agency Faqs
   
HC absolves Maran of nepotism charge
Source:Times of India
International News
Bulldog rapped over broadband prices in ads
Source:Silicon.com
   
Mediaedge:cia Launches MEC Entertainment
Source: TV Week
   
Interpublic Appoints Presiding Director
Source: Ad Week
   
Starcom launches retail division
MediaCom wins Ronseal account
Viacom appoints regional sales director
Future hires northern sales house
Source: Media Week (UK)
   
'Muslim' adverts banned from Tube
Source: BBC
   
TVNZ ad revenue takes a hit
Source:New Zealand Herald
   
Marketing Group Wants To Loosen Drug Advertising
McDonald's Ads Make Excuses for Breakfast
Source: Brand Week
Coca-Cola rolls out new ad campaign
Source:BusinessWeek
   
Dissecting the NAA advertising ad campaign
Source:dJab
   
South East Asian online ad market eludes Yahoo
Source:Digital Media Asia
   
GM Strike Expected To Disrupt Ad Spending, Especially For TV
VNU Board Members May Resign If Sale Is Rejected
CBS Finance Chief Squelches Univision Rumors
Source: Media Post
   
Online technology ad spend to hit $2.8 billion in 2007
Source:BtoB Magazine
   
AdStar Announces Operating Results for 2005
Source: PR Newswire
   
US newspaper help-wanted ads up in February
Source: Reuters
   
Google buys stake in AOL and inks advertising deal
Source: Legit Reviews
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