Indiantelevision.com's The Ad Linx Reporter dated 3 March 2006 - Global and Indian advertising news, information and data at yourh fingertips

Media, Advertising & Marketing Watch

	Hungama TV launches character crawls across Mumbai malls Hungama TV is taking Doraemon and Pororo to meet fans across shopping malls in Mumbai.



	DTH growing, but cable TV to hold sway in India: MPA Cable TV to remain the core advtg and distrbn platform in India, though DTH will generate advtg for niche channels India pay TV mkt to be $7billion+ by 2010: MPA

Seventymm launches online movie rental service
Debuts with Bangalore launch; plans to expand to 4 metros & Hyderabad by '06 end & to B & C class cites over the next 3 yrs.

Today's Newsbreakers.......India

	WPP arm appoints new country head
	Source:DNA

	Mudra to handle Godrej soap, talc
	GM India ropes in Rani Mukherji, Saif Ali to endorse Chevrolet Aveo
	Cultural fest for Henkel dealers
	Source: The Hindu Business Line

	Advertising sector debates new taxes
	Source: NDTV.com

	Mahindra Renault names new ad agency
	Source:India Infoline

	Excess Internet use can lead to depression: study
	Brand Equity Quiz fever grips India Inc
	Source: Economic Times

	India to be Asia's top cable market by 2010
	STAR, Zee figure in top 10 broadcasters in Asia Pacific
	Source: Financial Express

	JWT ready to grab Monster.com account
	The birth of the big idea – II
	Campaign Brief Asia puts O&M, Singapore, in top spot
	Mumbai based Strings bags Rs 3 crore Richfeel Trichology account
	‘Hum Tum’ pair to endorse Chevrolet Aveo
	Source:Agency Faqs



	MICA placements grab global attention
	Indygo to launch food outlets
	Horlicks exam booklet for students
	Spices Board launches `Flavourit`
	F&H forays into packaged filter coffee segment
	TN largest market for orange soft drinks in India
	McDonald`s opens second restaurant in B`lore
	Source:Business Standard

International News

	E! Signs Sony, Amex to Multi-Platform Oscar Ad Pact
	AAAA Conference: ABC's Shaw Hints at New ROI Tool; Unveils Broadband Test With Lost, Housewives
	Study: Kids' Shows More Violent Than Adults' Programs
	Source:Media Week (US)

	Reuters Summit - New advertising age has execs experimenting
	Source:Reuters

	Trinity Mirror advertising revenue drops 13.5pc
	Source: Telegraph

	Rich media ad firm enters UK market
	Source: Netimperative,

	Ad executive pleads guilty in sponsorship case
	Source: Globe and Mail

	It's Official: Havas, Publicis Groupe Share $200 Mil. Orange
	21st Century Insurance in Play
	Source: Ad Week

	Radio Reports Healthy Ad Quarter, Buyers React Skeptically
	Online Ad Spending Soars 30%
	Fox To Promote 'Idol' On MySpace
	Donovan Calls For Print Equivalent Of Station 'Call Letters'
	Source: Media Post

	Advertising Fails to Spur Feb. Auto Sales
	Source:ABC News

	Novak's YUM!: ABC Turns Down 'Subliminal' KFC Ad
	Source: Forbes

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