1 March 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 7


 

 

 Adex Analysis









 

  Commercial vehicle advtg spends dip by 58%
Commercial vehicle advertising spends in TV decreased by 58 per cent in 2005 as compared to 2004.		  
 
 
 

Media, Advertising & Marketing Watch
SaharaOne to cash-in on cricket fever; opens campaign
SaharaOne is launching a fresh marketing campaign to capitalise on the cricket hype. The channel will launch the campaign Begums of Indian Television & Badshahs of India Cricket on 1 March.

  

Union Budget: FM lifts customs duty on set top boxes
Budget 2006 has little for media sector. Service tax hike to 12% to hit the entire industry; Cable TV services may get costly. FBT remains for news channels.

Kingfisher Airlines kicks off new promotional campaign

Nimbus, EchoStar sign North America cricket deal

FIPB clears Sun TV's preferential allotment proposal

Bush's visit to India: US media present in full strength

Moving Picture renews contract for Zoom's 'Popkorn'

Zenith, Neptuno extend co-production deal on 'King Arthur's Disasters'

TV Ratings
Top 10 Programmes (05/02/2006 to 11/02/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (05/02/2006 to 11/02/2006)
Star Plus
Ten Sports
Sun TV
Zee TV
Star One
Sony Entertainment
DD1
Gemini TV

Source: www.indiantelevision
Today's Newsbreakers.......India
Foreign babes sex up Indian ad circles
Media’s message: Service tax with a smile
Imperfect measures
Problems of plenty
The buzz(er) is back
Watch out
Where’s the fire, dude?
Man U for sport England
Source: Economic Times
 
Taxing advertising leads to higher price of products and services. Why do it?
  Source:Financial Express
   
To fight AIDS, Indian ads channel manliness
Source: Standard-Speaker
 
'Soap opera' in Budget: Freebies galore for FMCG
Source:Times of India
General Motors aligns three Chevrolet brands with McCann
Bates Enterprise bags Marico’s soap brand, Manjal
Sahara Samay to launch an Urdu channel
Nimbus Sport and EchoStar sign up for North America cricket broadcast rights
Clash of the Titans: Pandey versus Padamsee
Source:Agency Faqs
 
 
More fire for folks at fag end
Source:DNA
   
Has Aamir had the last laugh?
Source:www.cybernoon.com
International News
P&G Slashes Spending, Remains Top U.S. Advertiser In '05
MPA Hopes To Engage Media Buyers, Releases Report On Engagement
Outdoor System Puts Advertisers In The Driver's Seat -- Literally
Report Finds Only Cable, Internet Have Real Ad Growth
Branded Content Soars To 11% Of Network Prime-Time Shows
Commentary: The Dawn of the Marketing Analyst Era
Dell, Marriott To Sponsor March Madness Online
Four As Revises On-Demand Ad Guidelines, Demands More Specificity
Source: Media Post
   
Free Advertising for Vacation Rentals and Holiday Homes
Source:DailyIndia.com
   
3 UK hunts agency to step up digital work
Source: Digital Bulletin
   
Google eyes new ad venues: Old media
Source:USA Today
AAAA Revamps On-Demand Guidelines
Source:Media Week (US)
   
3 Contend for Snickers
Nelson to Join Omnicom
Top 10 Advertisers Spent 3% Less in '05
Source: Ad Week
   
Alpro to review pan-European account
ITV begins interactive ad service on Freeview
  Source: Media Week (UK)
   
Sega's Stolar, Gilbert To Head Adscape In-Game Ad Firm
Source: Gamasutra
   
Internet Companies Buoyed By Advertising Shift
Source: Forbes
   
Online advertising crosses €4 billion in Europe
Source: Admanager, Netherlands
   
Mystery group funds Tas election ad campaign
Source: ABC Online, Australia
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